ALLYSON MARKETSATTRACTION MARKETING UNLOCKED
The 4-Week Copywriting Shake-Up Designed to Attract Motivated Therapy Clients Who See YOU as the Exact Therapist They've Been Looking For, Schedule Sessions While You Sleep, and Pay Your Therapy Rates Without Batting an Eye
GET STARTED TODAY
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GET STARTED TODAY /
Hey therapist, I’m Allyson…
Every day I see therapists giving out advice about what they THINK will make a private therapy practice profitable in 2025…
Invariably, this advice includes seeing clients in person, charging less, and agreeing to see whoever inquires…
But I’m living proof that none of this is needed to have a sustainable solo therapy practice that makes bank…
My messaging attracts the right-fit clients — I eliminated free consultation/intro calls because my copy does the selling for me
My website copy filters out price-shoppers — I maintain a full caseload working only with my ideal clients, all of whom pay my full-fee
My online presence builds trust remotely: I’ve built a thriving practice working abroad from Mexico (and Europe before that!) without seeing clients in-person since 2022
My marketing systems work while I sleep — I take 8-10 weeks off per year because my messaging continues attracting clients even when I’m not actively marketing
And my results are not by chance, by luck, or by being licensed in 15 states
In fact, what has led me to these results isn’t a mystery at all: it’s strategic messaging and copywriting that does the heavy lifting.
…and in Attraction Marketing Unlocked, I'll show you exactly how the right words can make this your private practice reality.
Attraction Marketing Unlocked
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Attraction Marketing Unlocked \
When you’re at the point where you’re being as clear in your marketing copy as you possibly can be about who you serve on your website and directory listings, but not enough of the right-fit, pay-your-rates clients are signing up to work with you…
…Then reviewing and tweaking the specific copy you use in your therapy marketing is the very first step on the path to creating a private practice that brings in regular clients who are ready to pay your private-pay therapy rates…
I know you’ve been working hard to balance being both clear AND relatable-to-lots-of-people in your private practice marketing…
And I get it…
Before I found the wording to use on my website to attract private-pay therapy clients who pay private-pay rates without using insurance, I wondered just how specific to get, too…
So, here’s a quick test to figure out if your marketing content needs a tweak (or an overhaul)…
1. You go back and forth about how to word your content.
You want to speak to your particular niche but also don’t want to leave anyone else out.
(Hint: This makes your content inconsistent, so clients get confused and hire another therapist instead of booking with you — hence getting views but not enough scheduled sessions).
2. You keep getting inquiries from clients who aren’t the right fit.
If you’re doing free consult/intro/discovery calls, the clients you’re talking to don’t seem to be vibing with your style of therapy. Or, you’re getting emails from clients who are surprised by your rates, or that you don’t take insurance.
3. It’s exhausting to keep your caseload predictably full.
Even when you do get clients in the door, they drop out of therapy prematurely, struggle to attend consistently, think therapy is too expensive or ineffective, or give the excuse that they don’t have time for therapy.
You find yourself throwing spaghetti at the wall — like scattered networking or constantly tweaking your SEO — hoping something will finally click. (These tactics aren’t bad or wrong, but without clear messaging and positioning first, focusing your efforts on these tactics is putting the cart before the horse.)
Therapist, here’s what’s really happening behind the scenes…
When your messaging is unclear or trying to appeal to everyone, potential clients can’t tell if you’re really the right fit for their specific needs. So they book with you based on surface-level factors: maybe a friend referred them, you had availability, or you’re in-network.
But they never truly understood what makes your approach unique or how it specifically helps people like them. They’re making a best guess rather than an informed choice.
So when therapy gets hard (which it always does!) they don’t have that deeper conviction that this is the right path for them. They haven’t bought into your unique and specific way of helping because they didn’t understand what that was from day 1.
This is like the difference between someone choosing a restaurant because they’re hungry and it’s nearby, versus someone choosing it because they specifically want authentic Thai food and they read that this place does the best pad Thai in town. The second person is way more likely to stick it out even if there’s a wait or if it’s more expensive than another restaurant.
Clear copy helps clients self-select based on genuine fit and understanding, not just convenience or a lackluster “this seems fine.” When they truly get why your approach is right for their specific problem, they’re much more committed to working through the inevitable challenges of therapy.
With my signature process for clarifying your messaging, the types of clients you attract AND the amounts they are willing to pay you have the potential to completely shift.
Here’s what I mean...
Here’s what’s possible when your private practice copy works…
Getting a new client inquiry within 4 days of posting your new copy on your website
Going from great traffic but zero conversions…to 5 inquiries and a booked full-fee intake in 4 weeks
Going from inconsistent client inquiries to weekly inquiries after adjusting your service page copy
Increasing your therapy rates by up to 4.5x — and still having an overflowing schedule
Raising your rates AND dropping free calls while still attracting ideal clients (like my client who went from $285 to $325)
Making free consult/discovery/intro calls completely optional because your marketing books your open spots for you
…that’s why Attraction Marketing Unlocked was made for you.
The juicy goodness that Attraction Marketing Unlocked is all about…
VIDEO MODULE 1
Find Your Profitable Niche So That You Can Charge Premium Rates Without Competing on Price or Convenience
(Normally $497)
I’ll show you how to…
Stop blending in with every other therapist: Why calling yourself an “anxiety therapist” or a “couples therapist” keeps you competing on price and availability
Discover your $250+ hour niche: Use the 4-part formula that identifies what specific problem clients will pay premium rates to solve
Attract clients who stay and pay: Position yourself so you get inquiries from people who believe therapy works and value your expertise
Become the obvious choice: Stand out as the go-to expert for your specific niche instead of just another generalist
VIDEO MODULE 2
Master Copywriting That Attracts Clients Who Light You Up, Instead of Dreading Sessions
(Normally $597)
I’ll show you how to…
Write like a human, not a textbook: Ditch the therapy-speak that confuses potential clients and makes you sound like everyone else
Sell what clients actually want: Stop marketing “healing” and “self-compassion” and start selling the outcomes your clients want to pay for
Build trust through your copy: Use transparency and specificity to eliminate the need for lengthy consult calls
Add personality that attracts your ideal clients: Let your unique perspective shine through so that the right people feel drawn to work specifically with you
VIDEO MODULE 3
Write Your Marketing Copy in a Way That Predictably Fills Your Client Schedule So That You Hit (and Exceed!) Your Income Goals
(Normally $497)
I’ll show you how to…
Create a service page that sells for you: Watch me build compelling copy for a niche I don't specialize in using my proven research-to-copy process
Master the psychology of buying decisions: Learn exactly what motivates someone to choose YOU over the therapist down the street
Write an About page that builds connection: Position yourself as the solution while letting your ideal clients get to know your approach and style
Avoid the expensive mistakes that repel clients: See what I'd change on real therapist websites (anonymized) so you don't make the same errors
FREE BONUSES
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FREE BONUSES /
BUT WAIT! THERE’S MORE
Join today to receive two 1—1 bonuses for FREE!
I’ve taken a lot of courses, and I KNOW from experience that implementation without a guide can be hit-and-miss.
That’s why I’m a firm believer in including personalized support to support you in putting what you’ve learned into practice.
These bonuses are extra special, because they include 1-1 work.
BONUS ONE
Private 1-1 Video Call: Unlock Your 6-Figure Specialty (Normally $597)
Identify your specialty that fills your caseload and commands cash-pay rates: During this 30-minute private Zoom call, I’ll help you identify the specific services clients pay out of pocket for and show you how to position what you’re already trained to do.
Walk away with messaging that makes you irresistible: You’ll learn to describe your expertise so that clients immediately recognize you as exactly what they need and can’t wait to book their first session.
BONUS TWO
Private Video: 6-Figure Service Page Feedback
(Normally $997)
Get copy that converts from day one: After you’ve applied what you learned in AMU, I’ll review your service page line-by-line with a fine-toothed comb and give you specific wording edits using my proprietary conversion framework that gets results.
Never wonder if your copy is working: This personalized video audit shows you exactly where your messaging has gaps and how to fix them so that you’re not left guessing what to change after watching the modules.
This type of support is UNHEARD of in our industry, and no one does copy like I do copy. This line-by-line feedback will have you seeing all the gaps in your messaging and how to close them — quickly.
The total value of Attraction Marketing Unlocked is $3,085…
…but when you join today, you get access to the video modules AND the 1-1 bonuses for only $997
What other therapists are saying
(Testimonials are 100% confidential)
Is Attraction Marketing Unlocked right for me?
Attraction Marketing Unlocked is a great fit for…
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Therapists who have a general sense of the type of client problems they want to work with, but they have trouble pinpointing this, and/or wording this in a way clients understand and see the value in
Therapists who want to work with clients who are…
Motivated to prioritize therapy and have lifestyles that support this
Looking for a specialist to help them and don’t need hand-holding or excessive reassurance
Prepared to commit to the necessary therapy work, both emotionally and financially
Therapists who advertise on a website, but aren’t getting enough conversions from visitor to inquiry
Therapists who want to raise their rates but worry if clients will pay those rates
Therapists with all types of different business models: in-person, hybrid, virtual only, private pay, insurance, therapy groups or intensives only, etc.
Attraction Marketing Unlocked is NOT a great fit for…
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Therapists who have no interest in niching down
Therapists who don’t plan to have a website
Therapists who rely only on directory listings (Psychology Today, etc.) for advertising and marketing (Directory Listings That Convert is a much better fit for you!)
ALLYSON CLEMMONS, LCSW, LICSW
MEET YOUR PRIVATE PRACTICE CONSULTANT
Therapist, ready to completely change your private practice experience — and your life?
I show my clients how to fill their private practices so that they can experience clocking off at 3pm, taking regular family vacations, and making bank from wherever they are.
I’ll show you how to bring in $175+k a year in only 10 sessions a week (like I have!).
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This is for the therapist who:
Has opened a private practice
Knows they need better (clearer and more compelling) copy to attract their ideal clients
Keeps attracting the wrong people or no one at all
Is ready to fix their copy to solve this problem
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This group is made up of 3 video modules that are delivered in Telegram, a free, encrypted app similar to WhatsApp.
You have the choice of video modules and/or audio modules (transcript included) depending on your learning style and lifestyle.
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Within 24 hours of purchase, you will be sent a contract to sign and will be given the link to join the Telegram group. You will need to download either the mobile or the desktop Telegram app (or both).
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Yes! You are welcome to pay monthly. You will get access to the course when you make your first payment of $499 and we will schedule your bonus 1-1 calls once you make your second monthly payment of $499. You are not charged interest for the payment plan option.
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Never. I am allergic to those.
I don’t believe in templates because your ideal clients, your therapeutic approach, your personality, and your practice policies are all unique to you. Template copy makes you blend in with the competition because it sounds generic, vague, and it fails to position you as the expert solution your ideal clients are looking for.
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Most programs teach basic advice like “have a niche” and “talk about pain points,” but I go much deeper than that.
First, most therapy marketing focuses way more on pain than on actual outcomes clients want to pay for. They sell the therapy skills instead of what those skills actually get people (and what it gets them is what clients WANT to buy). I sell a different outcome entirely.
Second, I teach you how to identify where your ideal client is on their journey and market appropriately to their level of care. As a solo practitioner, you’re not an agency with case managers, psychiatrists, and peer support staff — so there are certain clients who need more support than what you can ethically provide. My copy doesn’t speak to people whose mental health issues are so acute that they need a different level of care than private practice.
Third, my copy is much more specific than anything else in the industry (I know because I’ve looked!). I don’t talk about generic symptoms, generic therapy skills, or generic outcomes. I go into a level of detail and specificity that is unlike anything else out there. This specificity is what has helped me fill my caseload with ideal clients — even though I gave up screening tools like free consult calls. My copy screens FOR me, and it does a damn good job.
The combination of selling the right outcomes, targeting the right level of care and readiness, and being incredibly specific is what makes clients show up paying your fee, doing the work, and seeing results — not just understanding their struggle.
Questions? Answers
THERAPIST — YOU READY?