You go back and forth about how to word your content — you want to speak to your particular niche but also don’t want to leave anyone else out…

(Hint: This makes your content less consistent and leaves your potential clients confused about who you actually work with, so they either skip by you without noticing you in the first place OR you break trust and they choose to work with someone else because they think you aren’t specialized enough for their needs).

You keep getting inquiries from clients who aren’t the right fit.

Meeting with a potential client who found you online feels a bit like fitting a square into a circle and NOT the fulfilling experience you KNOW you can have supporting someone as a therapist.

You’re attracting clients who drop out of therapy prematurely, struggle to value attending consistently, think therapy is too expensive or ineffective, or give the excuse they often that they don’t have time for therapy.

Are you starting to think that the clients you want to serve must not need therapy like you thought they did?  Does it feel like when you speak to your ideal client on your website or directory profiles, they aren’t really noticing you? Does it seem difficult to find the words to speak out to the people you want to help?

Most therapists are GOOD at thinking of clients in terms of specializations, but what that’s costing them is the opportunity to speak directly to the heart of the client who WANTS help.

In this video module, I’ll show you how to clarify between having a specialty and a TRUE niche,as well as how to communicate this in a way a non-therapist client can understand and see the VALUE in, so that you stand out from the competition and attract ONLY the clients you do your best work with – regardless of what your fees are.

Learn to write compelling copy on your website pages (Service pages and About pages) that is free of all the stuff that turns clients off and causes them to schedule with someone else!

After watching this module, you’ll see where to remove language that speaks to clients who aren’t ready for therapy – and therefore would be more likely to give you price and time objections – and learn how to replace it with copy that speaks to a client who is certain, committed, motivated, and ready to pay you.

You’ll learn how to write your marketing copy in a way that builds trust and showcases your expertise to future clients — making long back-and-forth emails that scream uncertainty, time-consuming free consult/intro calls, and hesitations about choosing YOU as their therapist things of the past.

Say hello to new full-fee scheduled sessions from names you don’t recognize.

I’ll take a niche that I do not specialize in and show you how I would write a service page from scratch so that you can see the full copywriting process from start to finish – in real time.

I’ll explain my reasoning as I take you through the entire messaging journey so that you can see the whole process without having to piecemeal it together.

You’ll get to see where I pull all of my copy inspiration from – no matter the niche, population, or modality.

I’ll also show you real life case studies of therapists’ service pages and About Me pages. I’ll explain why I would or would not write it in the way they are written, as well as what I would change, and explain the reasoning.