Attraction Marketing Unlocked
Attraction Marketing Unlocked
Attraction Marketing Unlocked
The 4-Week Copywriting Shake-Up Designed to Attract Motivated Clients Who See YOU as the Exact Therapist They've Been Looking For, Schedule Sessions While You Sleep, and Pay Your Therapy Rates Without Batting an Eye
Therapist, when you’re at the point where…
You’re being as clear in your marketing copy as you possibly can be about who you serve on your website, paid ads, and directory listings, but not enough of the right-fit, committed-to-therapy, paying-your-rates clients are signing up to work with you…
…Then reviewing and shifting the specific copy you use in your therapy marketing is the very first step on the path to creating a private practice that brings in regular clients who are ready to pay your private-pay therapy rates…
I know you’ve been working hard to balance being both clear AND relatable-to-lots-of-people in your client marketing…
And I get it… before I found the wording that worked to attract the right-fit clients in my therapy practice, I wondered just how specific to get, too…
So here’s a quick test to figure out if your marketing content needs a tweak (or an overhaul)…
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You go back and forth about how to word your content — you want to speak to your particular niche but also don’t want to leave anyone else out…
(Hint: This makes your content less consistent and leaves your potential clients confused about who you actually work with, so they either skip by you without noticing you in the first place OR you break trust and they choose to work with someone else because they think you aren’t specialized enough for their needs).
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You keep getting inquiries from clients who aren’t the right fit.
Meeting with a potential client who found you online feels a bit like fitting a square into a circle and NOT the fulfilling experience you KNOW you can have supporting someone as a therapist.
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You’re attracting clients who drop out of therapy prematurely, struggle to value attending consistently, think therapy is too expensive or ineffective, or give the excuse they often that they don’t have time for therapy.
With my signature process for clarifying your messaging, the types of clients you attract AND the amounts they are willing to pay you have the potential to completely shift.
Here’s what I mean...
You get a new client inquiry within 4 days of posting your new copy on your website (like my client did)
You go from inconsistent client inquiries to weekly inquiries after adjusting your service page copy (like my other client did)
You increase your therapy rates by up to 4.5x (like I did) — and your schedule is still overflowing
Time-consuming free consult/discovery/intro calls become completely optional and unnecessary to sell your services because your marketing copy already does that for you
You’re ready to learn how to attract clients who...
Pay your full fee without questioning it because they see the huge value in what you do
Show up consistently to their appointments
Are the types of people who do the work in and out of their sessions so that they’re able to see tangible improvements in their personal life
Schedule full-fee sessions without hesitation because your marketing copy spoke directly to the heart of what they want from therapy (hint: “authenticity” and “a curious lens” ain’t it, friend)…
…And Attraction Marketing Unlocked was made for you.
What’s in Attraction Marketing Unlocked….
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Video Module 1: Magnetize Your Right-Fit Clients (Normally $497)
Are you starting to think that the clients you want to serve must not need therapy like you thought they did? Does it feel like when you speak to your ideal client on your website or directory profiles, they aren’t really noticing you? Does it seem difficult to find the words to speak out to the people you want to help?
Most therapists are GOOD at thinking of clients in terms of specializations, but what that’s costing them is the opportunity to speak directly to the heart of the client who WANTS help.
In this video module, I’ll show you how to clarify between having a specialty and a TRUE niche,as well as how to communicate this in a way a non-therapist client can understand and see the VALUE in, so that you stand out from the competition and attract ONLY the clients you do your best work with – regardless of what your fees are.
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Video Module 2: Not Your Professor’s Textbook Copy (Normally $597)
Learn to write compelling copy on your website pages (Service pages and About pages) that is free of all the stuff that turns clients off and causes them to schedule with someone else!
After watching this module, you’ll see where to remove language that speaks to clients who aren’t ready for therapy — and therefore would be more likely to give you price and time objections – and learn how to replace it with copy that speaks to a client who is certain, committed, motivated, and ready to pay you.
You’ll learn how to write your marketing copy in a way that builds trust and showcases your expertise to future clients so that long back-and-forth emails that scream uncertainty, time-consuming free consult/intro calls, and hesitations about choosing YOU as their therapist become things of the past.
Say hello to new full-fee scheduled sessions from names you don’t recognize.
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Video Module 3: Messaging That Impacts Your Practice (Normally $497)
I’ll take a niche that I do not specialize in and show you how I would write a service page from scratch so that you can see the full copywriting process from start to finish – in real time.
I’ll explain my reasoning as I take you through the entire messaging journey so that you can see the whole process without having to piecemeal it together.
You’ll get to see where I pull all of my copy inspiration from – no matter the niche, population, or modality.
I’ll also show you real life case studies of therapists’ service pages and About Me pages. I’ll explain why I would or would not write it in the way they are written, as well as what I would change, and explain the reasoning.
I’ve taken a lot of courses, and I KNOW from experience that implementation without a guide can be hit-and-miss.
That’s why I’m a firm believer in including personalized support to support you in putting what you’ve learned into practice.
That makes these bonuses extra special, because I’m including 1-1 work — IF you purchase before the cart closes.
Bonuses!
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The Dream Niche That Unlocks Your 6-Figure Therapy Practice (Normally $297)
During this 30-minute private 1-1 call, I’ll show you how to call in the clients in YOUR specific niche so that they know in their GUT that you’re the right therapist for them when they find your website.
You’ll learn how to describe your skills and expertise in a way clients can immediately recognize as what they need — and they’ll be chomping at the bit to schedule their first session with you because your marketing content makes you look totally DIFFERENT from other therapists they’ve come across.
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Build Out The Elements For a 6-Figure Service Page (Normally $497)
After you’ve learned how to optimize your service page inside Attraction Marketing Unlocked, I’m going to line-by-line, with a fine-toothed comb, offering my specific wording edits after reading over hundreds of service pages and finding the patterns in what makes service pages convert the BEST.
This is to make SURE that your service page is speaking directly to your ideal client. You’re not left to figure out your copy by yourself after watching the modules.
This type of support is UNHEARD of in our industry, and no one does copy like I do copy.
This personalized video audit will have you seeing all the gaps in your messaging and how to close them — quickly.
The total value of Attraction Marketing Unlocked is $2,385…
…when you join today, you get access to the video modules AND the 1-1 bonuses for only $1497
What other therapists are saying...
“I feel like I have more clarity now, and definitely validation. I worked with other professionals before who verbalized that they had no clue where went wrong with my website, and that my niche is fine. Allyson helped provide me with clarity around the specifics I need for my website, but it is also a HUGE relief to finally have someone tell me that, no my niche is not specific enough, and yes there is plenty that needs to be done to fix my website. It's like a breath of fresh air knowing this!”
“I've had the chance to work with Allyson and it was incredible. She effortlessly pointed what needed a change and allowed me to make it happen. She made her work with me 100% tailor made for my method and my ideal clients, definitely a change from the one-size fits all advice that I usually got in the online courses I bought!”
“Allyson is very experienced in marketing, and it shows! I feel like she knew exactly how to guide me in fixing my website, clarifying my niche, and guiding me away from burn out, even when I had difficulty articulating my thoughts on the subject. Her help will undeniably get me further in my business goals and I cannot be more appreciative!”
“I have done business marketing and joined a course prior to this experience with Allyson. This one was much more genuine, and much more straightforward as we look directly at my websites and my directories and pointed out the specifics that get to be worked on without any sugar coating.”
FAQs
frequently asked questions
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This program is for therapists of all kinds, holistic healers, and alternative wellness providers.
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This group is made up of 3 video modules that are delivered in Telegram, a free, encrypted app similar to WhatsApp. You have the choice of video modules and/or audio modules (transcript included) depending on your learning style and lifestyle.
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Within 24 hours of purchase, you will be sent a contract to sign and will be added to the Telegram group.
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Yes! You are welcome to pay monthly. You will get access to the course when you make your first payment of $499 and we will schedule your bonus 1-1 calls once you make your second monthly payment of $499. You are not charged “interest” for the payment plan option.
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Never. I don’t believe in templates because your ideal clients, your therapeutic approach, your personality, and your practice policies are all unique to you. Template copy makes you blend in with the competition because it sounds generic, vague, and it fails to position you as the expert solution your ideal clients are looking for.
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Most programs teach basic advice like “have a niche” and “talk about pain points,” but I go much deeper than that.
First, most therapy marketing focuses way more on pain than on actual outcomes clients want to pay for. They sell the therapy skills instead of what those skills actually get people (and what it gets them is what clients want to buy). I sell a different outcome entirely.
Second, I teach you how to identify where your ideal client is on their journey and market appropriately to their level of care. As a solo practitioner, you’re not an agency with case managers, psychiatrists, and peer support staff — so there are certain clients who need more support than what you can ethically provide. My copy doesn’t speak to people who are so far along that they need a different level of care than private practice.
Third, my copy is much more specific than anything else in the industry (I know because I’ve looked!). I don’t talk about generic symptoms, generic therapy skills, or generic outcomes. I go into a level of detail and specificity that is unlike anything else out there. This specificity is what has helped me fill my caseload with ideal clients — even though I gave up screening tools like free consult calls. My copy screens FOR me, and it does a damn good job.
The combination of selling the right outcomes, targeting the right level of care, and being incredibly specific is what makes clients show up paying your fee, doing the work, and seeing results — not just understanding their struggle.