The Profitable Practice
For the Therapist Who Is Here to Make $100K+ per Year Working as Few as 10 Hours per Week
Hey therapist....
You’ve already spent several years and big bucks on your education and clinical trainings — you’re a specialized therapist with half the alphabet after your name…
You care deeply about your clients, the work of therapy, and you’ve helped past clients get amazing results in their life because of their work with you…
And you’ve been around the marketing block a time or two: you have a website, you’ve mailed out flyers to doctors, and you brought cookies to that physical therapist’s office… you may have even invested in a business coach or marketing program before finding me…
…so why the heck isn’t your schedule full of cash-paying clients who are ready to do the work of therapy with you? Why isn’t your practice profitable yet?
I’M HERE TO TELL YOU: THERE ARE GOOD REASONS WHY YOUR EFFORTS HAVEN’T HIT THE MARK YET…
First of all, while being a great therapist is crucial, it's only ONE necessary part of being a profitable practice owner...
The other necessary parts are in play (and either working for you or against you) BEFORE a client even contacts you for an initial appointment!
Here’s what I mean...
– The profitable practice owner needs to have marketing copy that speaks to their ideal client’s experience AND positions them as the solution to the client’s problem.
Most therapy marketing stops at acknowledging pain points. While empathy matters, empathy alone doesn't create trust and confidence in your ability to help.
Future clients need to see that you’re not just another therapist who understands their struggle – they need evidence that you can actually guide them from where they are to where they want to be.
Pain recognition without showing you can deliver results leaves clients wondering if you can actually help them heal.
– The profitable practice owner needs to have a diverse visibility method, especially as a virtual therapist who is licensed in multiple states.
The marketing landscape has fundamentally shifted since the pandemic – especially for online therapists (even more so if you’re in multiple states!).
Post-2020, the old playbook of relying on blog posts and keywords to drive Google traffic simply doesn't deliver the same results.
The reality is stark: competition has intensified dramatically as therapists moved online and expanded their reach state-wide.
Meanwhile, broad content (ie: blog posts) often attracts the wrong audience: traffic from outside your licensing areas that may appreciate the information, but will never convert to paying clients.
You need a solid local SEO strategy that doesn’t rely on blog posts and that gets you found in many cities throughout your state(s).
Profitable private practice owners recognize they need algorithm-proof business models. They understand that sustainable growth comes from BOTH strategic professional relationships AND digital marketing methods.
This isn’t about attending large networking events or collecting business cards. It IS about identifying professionals who serve your ideal clients' complementary needs – creating a referral ecosystem where everyone wins, especially the clients who receive comprehensive care.
– The profitable practice owner needs to have a straightforward customer journey: the path of finding you to meeting with you for the first therapy session has to be crystal clear.
People seeking therapy are already overwhelmed and don’t have the mental bandwidth for a complicated or confusing process.
When the journey from “I need help” to actually meeting with you for an intake session involves confusion, delays, or uncertainty, potential clients simply won’t follow through.
The easier you make it to take the next step, the more likely someone will actually do it.
Therapist, these aren’t just nice-to-have strategies – they’re non-negotiables for building a sustainable, profitable practice.
If we haven’t met yet, I’m Allyson...
…an American licensed therapist living in Mexico (and Europe before that!) living the digital nomad life.
I average 10 client sessions per week, yet I’ve consistently made over $100k per year in my private practice —
($106k my first year, over $125k/year in 2024 and on track for $150k+ in 2025!)
I’ve defied the typical private practice therapist’s expectations for schedule, income, location, and time freedom.
Are you ready to take a sledgehammer to those expectations, too?
I'm living proof that this is possible — and if it's possible for me, it's possible for you, too.
HERE IS EXACTLY WHAT HAPPENED FOR ME WHEN I IMPLEMENTED THESE SAME STRATEGIES I TEACH YOU…
Dropped insurance and raised my rates from an average of $89 to $400 per hour — when your copy positions you as the expert solution, clients see the value
Stopped offering free consult calls, yet I still have a full caseload and inquiries while I sleep — your optimized service pages do the selling for you
Celebrated my highest income month in private practice: $17,525 — this is possible when you attract clients who are ready to invest
Consistently fill (even overfill!) my seasonal group therapy spots, year after year — targeted copy attracts the right people
Work remotely from all over the world — I live in Mexico (and Europe before that!) — virtual networking and SEO make location independence possible
So how did I make these changes?
And more importantly, how can YOU learn to make these same changes, too?
Here's exactly how we'll do it together...
HOW THE PROFITABLE PRACTICE WORKS
Unlike most programs that leave you to figure out implementation on your own (and that implementation, let’s be honest, can be hit-or-miss!), The Profitable Practice gives you a complete roadmap with built-in accountability to help you get the best results.
This is a 6-month, 1-1 program where we work together to build every component of your profitable practice systematically.
I know you're eager to start SEO, networking, and running ads to get clients immediately, but here's the thing – whether someone finds you through a referral, Google search, or paid ad, they all end up in the same place: your website.
You only get ONE chance to make a stellar first impression. If your content is generic, confusing, or forgettable, you’ve wasted that opportunity – and your advertising efforts.
That’s why you and I build out your compelling service pages FIRST.
By the time we optimize for SEO, ads, and you start networking in later months, everyone who visits your website will see content that’s memorable, compelling, and positions you as the clear expert solution.
This approach is much more likely to turn website visitors into inquiries, networking conversations into referral relationships, and directory listing clicks into paying clients — instead of polite dead ends and wasted marketing spend.
The Profitable Practice’s 6-Month Schedule…
Months 1-4: Service page development & SEO implementation
We create service pages that are set up to actually convert visitors into paying clients by speaking directly to your ideal client’s experience and desires, and by positioning YOU as their solution.
What’s included: Monthly strategy sessions with detailed homework lists, access to my comprehensive copywriting course (Attraction Marketing Unlocked), professional copy review and optimization, website implementation guidance, and complete local SEO optimization.
The result: Up to 4 fully optimized, professional service pages that work around the clock to attract your ideal clients – with new client inquiries starting as early as month 2. (Additional service pages available for an extra fee if you want to target more specialties or client types – please inquire for details.)
Month 5: Customer journey optimization
We audit your entire client acquisition process and eliminate every friction point that is costing you conversions.
What’s included: Complete funnel analysis, conversion optimization strategy, and streamlined booking system setup.
The result: A seamless client journey from landing on your website to attending a first appointment.
Month 6: Networking & relationship building
We work to build your referral ecosystem with professionals who serve your ideal clients.
What’s included: Personalized networking strategy and targeted referral source identification.
The result: A sustainable referral network that complements your SEO, setting your practice up for multiple streams of new clients. (Bonus: word-of-mouth referrals are 5x more likely to convert than paid ads!)
My marketing methods are THE reason I've been able to scale my private practice while working part-time hours…
…and this is why I created The Profitable Practice — a 1-1 program where I will personally lead and guide you through every step.
What The Profitable Practice Includes…
Complete rewrite of your website and marketing materials – Up to 4 fully optimized service pages with professional copy review and optimization (valued at $6,982)
M-F “therapy marketer in your pocket” business support – Direct access to me for questions, guidance, and troubleshooting throughout your 6-month program (valued at $12,000)
Private monthly marketing strategy sessions – Six 1-1 sessions with detailed homework lists and customized action plans so that you never wonder what to do next (valued at $3,564)
Access to my core signature offer suite – Including my comprehensive copywriting course "Attraction Marketing Unlocked" and all my proven systems (valued at $1,711)
Local SEO strategy and implementation – Complete optimization to maximize your visibility and ranking potential (valued at $13,500)
The Profitable Practice is valued at $37,757… but that's NOT what you'll pay!
I'm offering it to you for $7,500 (interest-free payment plans are available)
SCALING MY PRACTICE BECAME NOT ONLY POSSIBLE, BUT INEVITABLE…
Because I was able to...
Take complex therapist language, like "attachment style" and translate it into clear, relatable language that clients immediately understand and see the value in. (This is what we do in months 1-4 with your service page copy)
Create trust through my marketing content alone — no need to rely on free consult/intro calls. (Your optimized pages do the selling for you)
Use proven SEO methods to rank on page 1 of Google in several major American cities. (That’s the local SEO optimization I’ll teach you)
Stick to my policies and say no to what didn't serve me (like taking on clients I'm not a good fit for!). (When your copy speaks to your ideal client, you attract better matches)
Build solid referral relationships — even from across the world! (Month 6 networking strategy works virtually)
Speak directly to the client who is a great match and is ready and excited to do the therapy work. (No more tire-kickers or people who “aren't ready”)
Streamline the customer journey for new and ongoing clients. (Month 5 focuses entirely on this)
You might be wondering how The Profitable Practice is different from other programs you’ve seen.
Here’s what I’ve noticed: every other program out there teaches pieces of this. Maybe they’ll show you networking tactics, or help you with SEO, or tell you to “have a niche” and “write good content.”
But no one else connects all the dots.
No one else shows you how these elements work together to create the kind of practice that actually sustains and grows itself.
And here’s the other problem: they’re all group programs or courses with (maybe) some 1-1 support.
But your practice isn’t like everyone else’s practice. Your ideal clients, your location, your specialties, your personality, philosophy, and values as a therapist — all of it is unique to you, which means cookie-cutter approaches don’t cut it.
That's exactly why I created The Profitable Practice.
This is the only comprehensive private practice marketing system that addresses every essential component specifically for therapists AND customizes everything to YOUR unique practice.
It’s like having a therapy marketer (who understands ethical boundaries and HIPAA in ways most marketers don’t!) in your back pocket.
SO WHAT MAKES THE PROFITABLE PRACTICE DIFFERENT?
No group calls or generic advice — Everything is customized to your specific schedule, practice, location, and ideal clients
Real accountability set up to get you fast results — My expectation is that you'll start getting inquiries from your first optimized service page within 30 days of it going live
Complete implementation support — You’ll have a calendar, checklists, and automated email reminders so that you’re not left wondering, “What do I do next?”
Therapist, this level of freedom and fulfillment is available to you, too...
My practice didn’t become profitable by accident or because I got lucky. It became profitable because I finally had a complete system that addressed every piece of the marketing puzzle.
This is the “dedicated to YOUR questions, YOUR practice goals, and YOUR dreams” 1-on-1 marketing program I wanted but never found when I was starting out in private practice years ago. Knowing what I’m going to teach you would have spared me a lot of confusion and wasted time and energy.
This program goes in-depth like never before into the copywriting and SEO methods that NO ONE in our industry teaches (believe me, I know because I’ve looked!) and is backed by data, numbers, logic, and strategy — no fluff content and I won’t use kid gloves with you.
I’m not the type of business coach who will tell you what you want to hear, or tell you there’s nothing to change or improve. If you’re not at the 6+ figure mark as a solo practice owner, there’s plenty to improve. I assume you’re already confident in your clinical skills, you know you need marketing support to be able to help more people with those clinical skills, and you’re ready to do what it takes to build a profitable practice.
During The Profitable Practice, I’m in the trenches WITH you. We’ll work side-by-side to identify the specific gaps preventing you from scaling your practice.
Together, we’ll transform your practice from insurance-depndent or low-fee into an exclusively private-pay specialty practice that is set up to generate predictable 6-figure income while working what most people consider part-time hours.
What other therapists are saying…
(please note: all testimonials are confidential and therefore do not include identifying information)
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"Whatever your business needs are, Allyson has you in covered in private practice. She understands the needs of a private practice owner (especially if you are self-pay and need a solid marketing strategy) and has the expertise to guide you. If you've tried other courses or programs and you didn't get what you were looking for, you probably need individualized help from someone who has a successfully built a strong practice herself. Getting 1:1 help is a game changer."
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“Allyson is a true professional when it comes to business marketing for therapists. She has a really good understanding of all the things we were never taught during our therapy training when it comes to private practice these days. Such as: Website design, SEO, keywords, and creating a directory profile that really speaks to the clients you really want to attract and work with. This is because Allyson a is a self made woman when it comes to these areas of private practice. Allyson has walked this walk to talk this talk.”
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“This was then a perfect time a to get some 1:1 support to make more improvements to my online marketing strategy, and getting that support from Allyson was amazing and built beautifully on the program she created. She is able to teach strategy in a way that is clear, useful, and 20x better than trying to learn it on your own; she can take you through your own examples of web content and help you analyze them with concrete changes to make, for instance. She has great insight into the therapy world and knows how to help you find your ideal clients. You probably need some personalized help with your marketing, and if you do, Allyson is the person you want!”
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“She helped me articulate everything very clearly, being so specific and intentional. Before on my website it was a big foggy, general, with some jargon. Now each sentence can make you instantly picture something relatable. That's her superpower ! Because let's be honest: marketing is a not a hobby, it's a job with actual skills and this is not ours as therapists. I would end up so frustrated after an online course because yes I managed to do some nice improvements and even have results but I knew it could go further... Allyson will be doing just that for your business: taking it to the next level without having to spend all nights on a marketing course and learn to DIY everything while hoping for the best. You get a real insight from someone who's experienced, well skilled and cherry on the cake: lovely and very nice. I can't recommend her enough, you will not be disappointed to go for it, trust me :) THANK YOU again Allyson !”
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“I had a bit of a lightbulb moment in realizing that I have more control over reaching my ideal clients than I previously did! I realized that I can learn whatever I need to to improve my marketing strategy and then implement it. I also realized how beneficial it is to work with someone 1:1 and get hyper-personalized support to me.”
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“I was the kind of person that I thought that if I watched a lot of free trainings on business topics could do it all by myself. I was mistaken, because although I did create a website and did my instagram and created my company, I was not focused enough, was not niched down enough and Allyson was able to see that clearly from the beginning! She gave me simple tools that I could implement immediately after our session that helped me so much not only in regards to the verbiage and design of my website but also regarding my confidence and direction of my business. I left feeling like I have a clearer vision and know what I'm doing. 1000% recommend!”
FAQs
frequently asked questions
Who is this for?
The Profitable Practice is for therapists who are ready and committed to making their practice profitable (you’re ready to make more money). This program is for therapists of all kinds (mental health, physical therapists, massage therapists, etc), holistic healers (reiki, RFT, RTT, etc.), and wellness providers (health coaches, etc.).
How much does the program cost?
In total, the program is valued at $37,757 USD, but that’s nowhere near what you’ll pay. The cost is $7,500 USD for 6 months of 1-1 mentorship (M-F text access and monthly calls), full website content rewrites (unheard of in our industry!), SEO strategy, and lifetime access to my core signature offers.
Is there a payment plan?
Yes! You have the option of two payments of $3,750, or monthly payments of $1,250. I don't charge interest.
If neither of these work for you, please DM me on Facebook or Instagram, or email me at hello@allysonclemmons.com and we’ll work something out.
Is there a guarantee?
I don't offer money back guarantees. However, if you follow my system exactly as taught, complete all assignments on time, and implement my feedback, but still aren’t seeing inquiries by month 4, I’ll provide additional support until you do.
Is this program right for my situation?
If these sound like you, we are a great fit to work together:
Your website isn’t converting visitors into inquiries — people visit your site but don’t reach out to schedule
The clients you do attract aren’t ideal — they cancel last minute, need low fees, aren’t ready for therapy, or drop out early
Your current policies are costing you money — inconsistent rates, loose cancellation policies, or unclear boundaries are preventing you from operating like the premium practice you want to be
You don’t have consistent marketing systems — you rely on referrals or directories but don't have predictable ways to attract new clients
You’re ready to raise your rates but don't know how to attract clients who will pay those rates
When do I start seeing results?
My expectation is that you'll start getting inquiries from your first optimized service page within 30 days of it going live.
What if I don’t have time to do the work?
This program requires consistent action on your part. You’ll have 14 days maximum to complete each service page draft, and I expect you to implement feedback within 7 days. If you can’t commit to roughly 15-20 hours per month for homework and implementation, this program isn’t for you right now. If you don’t submit your homework on time, you forfeit my copy review and optimization for that month — we’ll move on to the next month’s work to keep the program on track.
Do you help with paid advertising?
While I love paid ads and use them in my own practice, The Profitable Practice focuses on organic marketing strategies (SEO, networking, conversion optimization). It is my hope to include paid ads as an add-on service in the future.
Do you use templates or swipe files for copy?
Never. While I have a strategic framework that guides my copywriting process, every service page I create is written from scratch specifically for YOUR practice and YOUR ideal client. I don’t believe in templates because your ideal clients, your therapeutic approach, your personality, and your local market are unique to you. Template copy makes you blend in with the competition because it sounds generic, vague, and it fails to position you as the expert solution your ideal clients are looking for.
How is your copywriting approach different from other marketing programs or copywriting programs?
Most programs teach basic advice like “have a niche” and “talk about pain points,” but I go much deeper than that.
First, most therapy marketing focuses way more on pain than on actual outcomes clients want to pay for. They sell “therapy skills” instead of what those skills actually get people (and what it gets them is what clients want to buy). I sell a different outcome entirely.
Second, I teach you how to identify where your ideal client is on their journey and market appropriately to their level of care. As a solo practitioner, you’re not an agency with case managers, psychiatrists, and peer support staff — so there are certain clients who need more support than what you can ethically provide. My copy doesn’t speak to people who are so far along that they need a different level of care than private practice.
Third, my copy is much more specific than anything else in the industry (I know because I’ve looked!). I don’t talk about generic symptoms, generic therapy skills, or generic outcomes. I go into a level of detail and specificity that is unlike anything else out there. This specificity is what has helped me fill my caseload with ideal clients — even though I gave up screening tools like free consult calls.
The combination of selling the right outcomes, targeting the right level of care, and being incredibly specific is what makes clients show up paying your fee, doing the work, and seeing results — not just understanding their struggle.
I’m already charging premium rates but my calendar isn’t full. Will this help?
Absolutely. Many therapists have the confidence to charge well but struggle with the marketing systems to consistently attract ideal clients who pay their rates. This program is perfect for that gap.
I am European and therapy pricing is different here. Will this program work for me?
Yes! The purpose of this program is to support you in developing the marketing skills that will sustain and scale your practice, regardless of the language you speak or the rates you charge. You are under no obligation or pressure to raise your rates. Therapy pricing is different everywhere; marketing strategy is not.
I don’t provide therapy in English. Will this program work for me?
Yes. The copy you'll send to me can be filtered through Google Translate so that I can read it and make corrections. I will then send it back to you and you can translate it into your native language. The concept and strategy of copy that converts is the same — no matter the language!
I have a question that isn’t answered on the sales page.
Please email me at hello@allysonclemmons.com, or private message me on Facebook or Instagram.