ALLYSON MARKETSThe Profit-Ready Practice
The Done-For-You Marketing System by the Only Agency Run by a Practicing Therapist
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I charge $400/hour and I bring in $180k a year, working an average of 8.5 sessions per week.
My practice is 100% online: I live outside of the US, and I haven’t seen clients in-person in my private practice since 2019.
What I’m doing for you in The Profit-Ready Practice isn’t theory.
This is what I’ve built, and in The Profit-Ready Practice, I’m building it for you.
Therapist,
I bring the receipts…
Hand Over Your Entire Marketing System to Someone Who Successfully Charges $400+ per Hour In Her Own Private Practice
If we haven’t met yet, I’m Allyson. I’m a licensed therapist living in Mexico with a practice that defies every “rule” about what’s possible for a solo private practice owner.
I average 8.5 client sessions per week and made $180k in 12 months.
Through my courses and programs, I’ve taught over 100 private practice owners the specific copywriting and marketing strategies that transform struggling practices into six-figure businesses. I’ve helped therapists raise their rates to $200-400+ per hour, and build fully booked caseloads.
But here’s something else I know: some therapists are ready to skip the learning curve entirely. They’re ready for someone to just do the work for them and get it done ASAP Rocky.
That’s why I offer The Profit-Ready Practice as a complete done-for-you service.
I have one opening per quarter for a therapist who is ready to hand over their entire website and marketing system to someone who charges $400+/hour in her own private therapy practice.
The Profit-Ready Practice
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The Profit-Ready Practice \
Which Therapist Are You?
Successful But Busy: You’re seeing 20+ clients a week, but they’re the wrong ones: insurance hassles, low fees, draining cases. You KNOW you should be attracting $250+ private-pay clients, but when exactly are you supposed to rebuild your entire website and learn SEO?
The Escape Artist: You’re done giving 40-50+% to a group practice while building someone else’s empire. Your non-compete ends soon, but you need professional marketing ready on DAY ONE, not six months of DIY trial-and-error.
Jumping The Agency Ship: Full-time at an agency or a hospital, dreaming of private practice freedom. You’ve got the clinical skills, the licenses, even some clients waiting… but zero time to figure out SEO and copy.
The Multi-State Mystery: Licensed in 3 states but only showing up in one city on Google. Or launching groups and courses while your website still says “individual therapy only.” Money left on the table everywhere.
The 2018 Website Shame: Your current website makes you cringe… Your headshot is older than Covid-19. Copy that doesn’t even scratch the surface of who you are as a therapist or what you bring to the table for your clients. You’re ready to raise your prices, but you know your website is holding you back.
Here’s What Happens When You Hand Everything Over to Me…
Complete Website Copy Overhaul
I take your website and start writing. No drafts from you. No homework. I’m crafting your entire message while you see clients.
Website Pages Go Live
Your website’s pages are complete, optimized, and set up to start attracting ideal clients.
Multi-State SEO Optimization
I’m building your online presence in up to 3 states. Directory listing optimization. Local citations. All the technical work that moves the needle.
Final Optimization & Handoff
Schema markup, interlinking, technical SEO, customer journey perfection. Your complete marketing machine is done and humming.
Hand me your website login and I’ll hand you back a practice-filling machine.
The Complete
Done-For-You
Package: $15,000
Complete Online Presence Transformation
Your website is the front door to your business. When people find you, you want them reaching out and booking sessions with you immediately. That’s not a pipe dream, that’s a reality, and that's exactly what I do.
Home, About, FAQ, Contact pages — all completely (re)written by me
Up to 4 service pages — researched and written from scratch (I’m allergic to templates)
State and city pages for up to 3 states and 15 cities (add-ons available if you’re licensed in more than 3 states; please inquire)
A premium Squarespace template of your choice is included ($400 value)
Every word crafted by someone who has filled their own multi-state online practice at $400/hour
Multi-State SEO Optimization
Executing modern, proper, thorough SEO is akin to learning a new language: there are rules, exceptions to those rules, and countless little details that make the difference between ranking in front of your future clients and getting buried on page 10.
Most people teaching SEO in the therapy world are teaching “SEO lite” and missing huge chunks of the updated, modern strategy that actually moves the needle for online private practices.
The truth is that SEO is incredibly time-consuming and a bit of a moving target. Therapists who are licensed in multiple states have much more work to do, so I’m doing it for you.
Set up for up to 3 states (approximately 15 cities included)
30-40 hours of technical SEO work that you’ll never have to understand or DIY
Directory listing copy optimization (up to 4 directories)
Full schema markup, indexing, interlinking — the invisible infrastructure that ranks your pages in both search engines and AI models and brings you clients
Customer Journey Optimization
This is the element of marketing that therapists don’t realize causes them to lose the most clients, especially when you’re charging premium rates. This is the thing that no one realizes: if it’s broken, it WILL cost your business clients and money.
This is where my clients go wrong before hiring me. Now I’m going to fully optimize this for you and review your entire process.
A clear pathway from visitor to paying client
Streamlined booking process that eliminates friction
Free consults/discovery calls/intro calls become redundant because your site answers all the questions and does all the selling for you
Complete customer experience review and optimization
Results…
What follows is the data and the firsthand account from the first client of mine who bought The Profit-Ready Practice in late 2025. She came to me after a previous SEO investment that hadn't produced results. The work I do is structurally different from what most SEO services for therapists offer.
This client came to me with a practice that wasn’t full. The clients she was getting weren’t great fits for her.
She needed a website that translated her clinical work into language her future clients would recognize as describing them, and a structure that let those clients book without a friction-creating consult call.
The site launched on March 2, 2026. Here’s what the data and her own words show in the ~9 weeks since.
Information on clicks and impressions
Google Search Console, custom date range: March 2, 2026 to May 8, 2026.
This is her Google Search Console, the tool Google provides to show how often a site appears in search results and how often people click through. Part of what I do during a DFY engagement is set up these tools and teach you how to read them, so you can see for yourself what’s working and the changes that happen over time.
The blue line is clicks (people who searched for something related to her work on Google and clicked on a link to her website). The purple line is impressions (the number of times her site showed up in someone’s search results).
In 67 days, the site generated 93 clicks and over 3,200 impressions, and it helped to fill her practice.
This therapist is licensed in Washington State only. Her search market is people in Washington. Her market is a small, specific group of people, by design. She is not trying to be findable by everyone. She is trying to be findable by the right people.
This is what local SEO looks like for a niched private-pay clinical practice. You don’t need millions of impressions (traffic by itself does not generate you any money). You don’t need to compete with national directories or huge blogs. You need to be the obvious answer when the right person in your state types the right thing into Google, and you need a site that converts them when they land.
Her site does both.
What happened in her practice after launch
Two weeks after launch.
Four weeks after launch. Practice full and consult calls eliminated.
Nine weeks after launch. Settled into a sustainable steady-state caseload.
Six weeks after launch. A new client explicitly told her she’d found her through Google search. Her colleagues independently confirmed the site was ranking.
Plus 5 additional inquiries through her Squarespace contact form during the same 9-week period.
One thing to keep in mind. Her intake sources during this window came from a mix of channels: confirmed Google search, named referral sources, and cold-schedules where the prospect didn't say where they found her. The new site didn't replace any of these. It made every one of them convert better, because a referral is more likely to follow through when the site confirms what they were told, and a Google search is more likely to convert when the positioning is clear.
What her post-launch numbers look like
At 15 sessions per week at $300–$350, she is grossing between $4,500 and $5,250 weekly. The DFY buildout costs less than four months of revenue at her current pace, with room to grow as she raises rates over time. She reached a full caseload in approximately four weeks.
The other number worth noticing: she eliminated consult calls. Whatever time she was previously spending on calls that may or may not convert, she now has available for paid sessions, clinical preparation, or time off.
Why The Profit-Ready Practice works
Most clinicians come to me thinking they have a visibility problem. They want more traffic, more SEO, more referral sources. The diagnostic question I ask first is whether the traffic they already have is converting. Usually it isn’t, which means that adding more traffic to a site that doesn’t convert is an expensive way to stay in the same place.
This client’s results are not unusual when the foundation is built correctly. They LOOK unusual because most clinicians don’t have the foundation built. They get a website that looks nice and they drive traffic to it, and then they spend a lot of time wondering why the practice isn’t filling.
That’s why the work I do is always foundation-first. The success of everything else — traffic, networking, referrals, income — depends on it.
Therapist, This Isn’t a Marketing Course or a Coaching Program
This is done-for-you work, not coaching around your mindset – You know you need marketing, not therapy about marketing.
This is technical execution, not education – I’m doing the SEO, not teaching you how.
This is streamlined communication – Our schedules are busy enough. We communicate via text and email when needed, no weekly calls.
This is a professional copywriting service — Not edited versions of your first drafts.
This is a service, not a partnership — I do the work, you receive the results.
Here’s What Happened When I Applied These Methods to My Own Private Practice:
Dropped insurance and went from $89 to $400/hour
Had to turn off my scheduling widget because I was over-full
Sold services ranging from $500/hour — $5,000 intensives without free consultation calls
Hit $21,000+ income in a single month
I fill my seasonal therapy groups repeatedly
Rank on page 1 on Google for 15/17 cities across 4 states
Show up in AI searches (ie, ChatGPT, Grok, etc.)
I work completely remotely from Mexico (and Europe before that!)
Now I do it FOR you instead of teaching you how.
You’re Already Doing Enough…
As therapists, we’re already overextended. We sit with people in the darkest times of their lives, we handle the hardest cases, and we put ourselves out there emotionally every single day. We’re doing labor-intensive work while juggling our own families, kids’ schedules, and everything else life throws at us.
Now we’ve added entrepreneurship to the pile: learning marketing, SEO, networking, copywriting, and business strategy on top of everything else.
You can continue trying to DIY this between sessions, after bedtime routines, on weekends when you should be resting and spending time with your family.
Or, you can hand it over to someone who has already built an online-only, multi-state, premium-fee $180k+/year practice and knows exactly what works.
Imagine launching your private practice with a full marketing system already working for you. Picture having a steady stream of ideal clients booking sessions at your premium rates while you focus on what you do best: helping people heal.
Instead of spending months stressed about whether you’ll make enough money to support your family while you learn marketing, you could start profitable.
Between you and me, if I had been able to invest in having someone build everything out for me when I first started, I would have done it in a heartbeat. The time, stress, and lost revenue from trying to DIY it cost me far more than $15,000.
Before We Start: Your Requirements
What you need to have in place before joining The Profit-Ready Practice
Your own domain name: ie: www.yourdomain.com
01.
Squarespace website (or a willingness to move over to Squarespace) — Currently on WordPress, Wix, or another platform? No worries. I’ll help with migration.
02.
2-3 directory memberships – Psychology Today works, but niche directories like the Gottman Referral Network, EMDRIA, or the IFS Directory are even better for SEO; and they are more likely to send warmer “leads” (AKA: potential clients).
03.
04.
Professional Client Management System – HIPAA-compliant EHR for intake forms, appointment reminders, etc.
HIPAA-Compliant Email – Google Workspace, ProtonMail, or similar solution (about $15/month).
05.
Checking texts and emails daily for key decisions and questions from me.
06.
Who is not the right fit for The Profit-Ready Practice?
The Profit-Ready Practice assumes a few things about where you are in terms of experience and circumstance.
The program is not the right fit if any of these describe you:
You’re brand new to private practice and don’t yet know who you serve, what makes you different, or what your theoretical framework is. The work I do is foundation-first, which means I need you to have enough clinical experience and self-knowledge to recognize what kind of work lights you up and what kind drains you.
If you’re still figuring out whether you want to do trauma work or perinatal mood disorders or couples work or something else entirely, the buildout will lock in a direction you might not be ready to commit to.You’re desperate for clients right now. The Profit-Ready Practice takes about 4 months to launch. The results compound over the 4-8+ months after launch as Google indexes and ranks your pages, and as the site starts converting the right kinds of inquiries. This is impacted by many factors, including Google itself, and your location and competition.
Because of this, some therapists see results relatively quickly, especially if their website has been around for a few years and/or if they have an existing referral network. Others take longer, especially if their site is brand new.
If you need clients in the door tomorrow, then something like paid ads or contract work might serve you better in the short-term.You want to be deeply collaborative throughout the buildout. This is a done-for-you contract, not a co-creation. You provide thorough information about your clinical work at the start, you give me admin access to the platforms I’ll be working in, and you respond to approval requests at big milestones. From there, I run with it.
You’ll have real opportunities to give feedback on positioning, copy, and design (colors, fonts, etc.) at each milestone, and revisions are built into the process, because your opinion and approval is very important. That said, there are limits and boundaries to the amount of revisions I offer. After a couple of rounds of edits, we land on a final version and move on.
After the contract ends, you have full admin access and can adjust anything you want on your own. If you want a collaborator who walks through every choice with you, this isn’t the right structure.
If any of these describe where you are right now, it means The Profit-Ready Practice isn’t the right fit for you (yet!).
Details…
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ONE spot is available each quarter
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Flat-fee pricing: $15,000
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Onboarding starts the first of the month (next spot available July 2026)
Questions? Answers.
Who is this for?
The Profit-Ready Practice is for therapists who aren’t available to learn marketing right now. You just want it done professionally so that you can focus on seeing your current clients.
This is for any type of therapist who is ready to invest in professional results instead of spending months figuring it out themselves.
Who is this NOT for?
Is there a payment plan?
Yes! My payment plans are 100% interest-free. You have the option of:
Two payments of $7,500, OR
4 monthly payments of $3,750
If neither of these work for you, please send me a message HERE and we’ll work something else out.
When do I start seeing results?
Since various factors impact every business, I cannot guarantee any results while working on your marketing system. However, typical outcomes include seeing increased inquiries within 30-60 days of your complete website and SEO system going live.
Because this is a done-FOR-you service where I handle all the technical work, results typically appear faster than DIY approaches since no implementation delays or learning curves are slowing down the process.
What do I need to provide for you to get started?
Very little! During onboarding, I’ll need:
Basic practice information (services offered, ideal clients, current rates, contact information, etc.)
Access to your current website, directory listings, and any existing copy
Your preferences for tone, style, and any specific messaging you want included
Photos and bio information for your About page
Login credentials for your website platform and directory listings
You’ll need to choose your Squarespace template and brand colors, fonts, etc. (I can help with this.)
The entire onboarding process takes about 1-2 hours of your time, spread across the first week.
After that, I just need you to respond to occasional clarifying questions via text or email.
How long does the process take from start to finish?
The complete transformation takes 4 months:
Complete website copy overhaul (I write everything while you see clients)
Website pages go live with your new copy and design
Multi-state SEO domination and directory optimization
Final optimization, technical SEO, and system handoff
Your new website typically goes live by the end of month 2, with SEO and backend systems completed over months 3-4.
Do I need to pause taking new clients during this process?
No! That’s the beauty of this service: your practice continues running normally while I work in the background.
In fact, I encourage you to keep seeing clients because:
You don’t want gaps in your income during the 4-month process
Your existing website keeps working until we launch the new one
The new system will be ready to handle increased client flow when it goes live
What happens after the 4 months are complete?
You own everything I create for you: the copy, the SEO setup, the entire system. After handoff, you’ll receive:
Complete access to all website copy, with the ability to edit it yourself
Documentation of all work completed
Directory login information for ongoing management
Basic maintenance guidelines to keep everything running smoothly
The one exception is admin access. For 90 days after launch, I require retention of my admin access to your Squarespace site and Google Search Console. This is because the first 90 days post-launch are when SEO issues are most likely to surface: indexing problems, broken links, page errors, schema issues, ranking shifts that need quick adjustments. Having admin access during this window means I can monitor what’s happening in real time, catch problems early, and fix them without waiting on permission. After 90 days, when the site has stabilized and the data has matured, admin access is yours alone.
Do you offer ongoing SEO maintenance after the 4 months is over?
Yes. Google updates its ranking algorithm frequently, with major core updates a few times a year that can shift how sites rank. Your competitors are also building and refining their own sites. And your own practice will evolve, new specialties, new directions, new states. Many clients choose to continue working with me in one of two ways:
Ongoing maintenance. After the 90-day handoff, some clients prefer to keep me involved in monitoring and minor adjustments, indexing issues, directory updates, small content refreshes, and watching their Search Console for problems. This is offered as a $500 flat monthly retainer.
Expansion projects. As your practice grows, you may want to expand into new states, add new specialty pages, or scale up the original buildout. These are scoped separately as project-based work.
Please inquire and we can discuss what makes sense for where you are.
What are the requirements before we start?
You will need:
Your own domain name (meaning: www.yourdomain.com)
Squarespace website (or willingness to migrate, which I am happy to facilitate)
2-3 directory memberships (niche directories work best; Psychology Today or other generic directories are acceptable)
Professional HIPAA-compliant EHR AND email system (a general Gmail is insufficient due to HIPAA issues)
Ability to check texts/emails daily for key questions
Most of these requirements put together cost under $75/month total and can be set up quickly.
Please let me know if you need recommendations for any of these and I’ll be happy to give you a few options.
Do you offer branding support?
It depends on what you mean by branding.
If you mean logo design, brand identity systems, or social media graphics, no, that’s not part of what I do. You’d want to hire a brand designer for that.
If you mean the visual presentation of your website, color palette, font choices, and stock photography that fits your positioning, yes, that is included in the $15,000 buildout. Your site will have a cohesive visual identity that supports the copy and the positioning work.
Many clinicians come to me thinking they need a full brand identity before they can have a website. They don’t. A clear, well-positioned site with thoughtful color and font choices does most of the work a brand identity is supposed to do, and most private-pay clinicians never need more than that.
Do you offer AEO and GEO along with SEO?
Yes. The technical foundation I build into your site, including structured schema markup, content architecture, and on-page optimization, is designed to support how search has evolved. Traditional SEO is one piece of that. AI-assisted search (AEO) and AI-generated answers (GEO) are increasingly how clients find practitioners, and the work I do is built to perform across all of them.
How is your approach different from other marketing programs or agencies?
Most marketing programs teach you how to do the work yourself, and most agencies use generic templates with basic SEO tactics. I’m the only agency run by a practicing therapist who charges $400/hour in her own practice, meaning everything I build for you comes from real-world, present-day success, not theory.
My copy is incredibly specific (not generic symptoms or outcomes), my SEO strategy is comprehensive (not “SEO lite”), and my customer journey optimization ensures premium clients book without free consultations. The combination of selling the right outcomes, targeting the right level of care, and being incredibly specific is what makes clients show up paying your fee.
How much does this program cost?
This complete done-FOR-you package is $15,000 USD for 4 months of professional marketing execution. This includes complete website transformation, multi-state SEO, customer journey optimization, and all the technical work that typically takes therapists months to learn and implement themselves.
Is there a guarantee?
I don’t offer money back guarantees. Instead, I guarantee you’ll receive a complete marketing system with professional copy, technical SEO, and conversion optimization built to the same standards I use in my own $400/hour practice. If you’re not seeing increased inquiries by month 3 after launch, I’ll provide a comprehensive practice audit to identify what’s blocking your results and give you a clear action plan to fix it.
What if I need to make changes during the process?
Since I’m writing everything from scratch specifically for your practice, I build in opportunities for your feedback at key milestones. You can request revisions to copy before pages go live, and I’ll make adjustments to ensure the messaging feels authentically you.
However, this isn’t a collaborative writing process where we go back and forth on drafts; I write the copy based on my proven framework, then incorporate your feedback for final polish.
How do I know if my needs are the right fit for this program?
If these sound like you, we are a perfect fit:
Your website isn’t converting visitors into inquiries and you don’t want to (or can’t) spend months learning copywriting
The clients you attract aren’t the best-fit, and you want someone to build systems that attract premium-fee-paying clients
You’re licensed in multiple states, but only show up in one city on Google
You’re ready to raise your rates, but know your current website is holding you back
You want to focus on seeing clients, not learning marketing
You’re launching, leaving a group practice, or ready to go full-time private practice, and need everything ready efficiently
Do you help with paid ads?
No. The Profit-Ready Practice focuses exclusively on organic marketing strategies (SEO, conversion optimization, directory optimization). This helps build a sustainable foundation that brings clients in without ongoing ad spend. I may include Google ads as an add-on service in the future.
However, if you’re already running paid ads, my copywriting and customer journey optimization can dramatically improve your ad performance. The conversion-focused copy and strategic client pathways I create are specifically designed to turn clicks into booked appointments, meaning you’re likely to see better results from your existing ads.
Do you use templates or swipe files for copy?
No. Every single page I write is crafted specifically for YOUR practice and YOUR ideal client. While I have a proven strategic framework, the actual copy is 100% based on your ideal client, modalities, and therapy philosophy. This is what allows you to stand out from every other therapist in your area who is using the same generic templates.
I’m already charging premium rates, but my calendar isn’t full. Will this help?
Absolutely. This program is designed specifically for therapists ready to charge premium rates, but either they haven’t raised their prices yet, or clients aren’t converting at a premium rate. That is almost always a positioning problem; meaning: the client doesn’t understand from your marketing why they would choose to work with you at $300+ over a lower cost provider. That’s what The Profit-Ready Practice fixes.
When can I start?
I accept ONE new client per quarter for The Profit-Ready Practice to ensure each therapist receives my full attention and best work.
New clients begin on the first of the month. If I complete a project ahead of schedule, I may be able to start sooner.
Current availability: July 1, 2026
I have a question that isn’t answered on the sales page, or I want to talk about my options first.
Sure! Please contact me using the Contact page.
HEY THERAPIST, I’M ALLYSON: LICENSED CLINICAL SOCIAL WORKER & YOUR PRIVATE PRACTICE CONSULTANT & WINGWOMAN
Dismantling the “overworked and underpaid” narrative that many therapists have accepted as normal, one private practice at a time
I’m not just a marketer; I’m also a licensed therapist and private practice owner who walks the walk in my own practice, right next to you.
I help therapists deconstruct harmful “helper” conditioning, charge what their expertise commands, and implement long-term marketing foundations so that they can make profitability a non-negotiable reality.
In my world, profitability isn’t a luxury, it’s not reserved for only certain types of therapists, and going after it doesn’t make you less compassionate.
I show my clients how to fill their practices so they can experience clocking off at 3pm, taking regular vacations, and making bank from wherever they are. I’ll show you how to bring in $175k+ a year while averaging 10 sessions a week, just like I have.
Ready to completely change your private practice experience — and your life? Let’s go.
