Hey therapist, I’m Allyson
Raging against the toxic messaging that therapists have to choose between doing good and doing well.
MEET ALLYSON, LICENSED CLINICAL SOCIAL WORKER & YOUR PRIVATE PRACTICE CONSULTANT & WINGWOMAN
There exists a parallel process between therapy & business ownership…
I see it every day: therapists who skillfully guide clients through resistance, avoidance, and fear, then get caught up in the exact same things when it comes to their business.
Have you ever found yourself doing any of these things?
You encourage clients to invest in their growth - therapy, coaching, courses that will help them - while telling yourself, “But I can’t afford business help.”
You explore and challenge their limiting beliefs about what's possible for them, while holding onto “But marketing gives me the ick.”
You hold space for their discomfort as they face hard truths and make difficult changes, while stepping back from your own when it’s time to look at your numbers.
Therapist, it’s time to change this.
You already know how to guide people through discomfort. Those same skills translate to building your private practice.
The difference is having someone who understands both the clinical world AND proven marketing strategy to walk alongside you. It’s me, hi.
What I’ve learned about running a successful, premium-fee private practice…
01
Running a premium-fee private practice often brings up the same unfinished business that therapy does: your relationship with money and success, your boundaries, issues of worthiness and believing you can and should take up space as an expert, your visibility fears and anxieties, etc.
That ish all comes up to the surface when you market your practice.
And when these issues stay unaddressed, they sabotage your marketing execution. You’ll procrastinate on content, undercharge, or write copy that plays it safe instead of positioning you as the expert you are.
I’ll walk with you through the uncomfortable parts, like raising rates or claiming your expertise publicly, but my clients need to be ready to take action despite the discomfort.
02
The therapists who thrive as business owners actually aren’t the ones with the most clinical certifications, or the ones who practice in high-cost-of-living areas, or the ones who see clients in person.
They’re the ones willing to learn marketing strategy and keep executing it, even when it’s uncomfortable and doesn’t bring overnight results.
Business ownership isn’t a one-and-done skill; it’s a practice that constantly evolves (quite similar to therapy!).
It requires the same commitment to growth and distress tolerance that effective therapy does.
Here’s the reality: Therapists can’t build a sustainable practice while avoiding the psychological and financial realities of being a business owner.
03
The therapists who get the best results aren’t the ones who learn the most tactics. They’re the ones who get their clarity right first: meaning, who they’re for, what they do, and why it matters to that specific person.
And then build everything else on top of that.
Tactics work when the foundation is solid. Without it, you’re just getting visible to people who aren’t sure you’re for them.
The same grit that therapists need to sit with difficult stories and intense emotions session after session is also exactly what it takes to master your marketing.
When I applied that same persistence to my business, here’s what happened:
Dropped insurance and raised my rates from an average of $89 to $400 per hour— when your marketing content positions you as the expert solution, clients see the value
Stopped offering free consult calls, yet I still have a full caseload and inquiries while I sleep— my website content does the heavy lifting of selling for me
Celebrated my highest income month in private practice: over $21,000— this is possible when you attract clients who are ready to invest
Consistently fill (even overfill!) my seasonal group therapy spots, year after year— targeted copy attracts the right people
Work remotely from all over the world— I currently live in Mexico (and Europe before that!) — virtual networking and SEO make location independence possible
It’s time to build your own freedom-based private practice.
Just like in therapy, the business breakthrough you’re looking for happens when you stop avoiding the uncomfortable stuff and lean in with support.
You wouldn’t expect a client to heal and change in isolation, so why are you trying to build your practice that way?
I’m here to guide you through both the proven marketing strategies AND the predictable roadblocks therapists hit when implementing them.
I’ll bring the proven marketing strategy. You bring the passion and willingness.
We’ll work together to create results that make sense for YOUR practice: whether that’s a full caseload, 3-day work weeks, premium fees, and/or the ability to work from anywhere.
Ready to change your practice - and your life? Let’s go.