ALLYSON MARKETSBusiness Audit for Therapists in Private Practice
One hour on Zoom to identify the gaps in your business, stop guessing, and strategize what to do next
GET STARTED TODAY
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GET STARTED TODAY /
Therapist, you know something in your practice needs to change
The business audit is for you if:
01: You’re not getting enough inquiries and you can’t figure out what’s missing.
02: You’re full, but you’re full at a rate that doesn’t reflect the work you’re doing, or with clients who aren’t exactly the right fit.
03: Or maybe things are going well right now, but you know it happened by luck or circumstance more than strategy, and you’re not sure you could replicate it if and when things change.
Whatever the specifics, there’s a gap between where you are and where you want to be, and you can feel it even though you can’t name exactly what’s causing it.
You’ve already tried to fix it yourself…
You updated your Psychology Today profile. You tweaked your website copy.
Maybe you started posting on social media or joined a networking group.
Maybe you even invested in a course or a program that included some marketing advice.
And some of it helped. But you’re still not where you want to be, and the things you keep hearing — post more, network more, be more visible — don’t feel like they’re solving the real problem.
They feel like guessing.
Therapist, here’s what’s really going on underneath…
01. If you’re still building, it’s usually that the way you describe what you do is too broad and the right people can’t find you.
02. If you’re full but want to raise your rates, it’s often that you’re doing specialized work but framing it like a generalist, which makes the higher rate hard to justify.
03. If you’re full but not sure how you got there, the concern is usually that you don’t have a strategy you could replicate if things changed.
But underneath all of those, the core question is always the same: is your practice set up so that the right people find you, recognize that you’re for them, and understand why your rate makes sense?
So if the way your practice is framed isn’t landing when they get there, more visibility just means more people bouncing.
And you can’t see this from the inside.
You’ve been staring at your website, your Psychology Today profile, and your ideal client description for so long that you can’t see what a potential client sees when they read it for the first time.
The thing that’s costing you clients the most is probably the thing you can’t see because you’re too close to it.
You can’t read the label from inside the bottle. That’s what the audit is for.
What you walk away with…
Clarity on what’s working in your practice and what isn’t, and why, without the guesswork.
01.
An honest assessment of how your practice reads to someone who has never met you — the thing you can’t see from the inside.
02.
Whether your rate is aligned with the work you’re doing, and if it’s not, what needs to change before you raise it.
03.
And a clear sense of your first 1-3 priorities — not a 12-step marketing plan, but the specific, strategic moves that will make the biggest difference based on where you are right now.
04.
Most therapists I work with have been spending a lot of time and money trying to fix things without knowing what the true problem is.
The audit ends that stressful guesswork.
You’ll stop wasting your time and money on the wrong things and you’ll start moving in a direction that makes sense for your specific practice and your specific goals.
Book your audit today
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Book your audit today \
Here’s what we’ll do:
The simplest way I can explain the process is this: it’s like an intake for your practice.
Before we meet, you fill out a detailed intake form about where things stand — your caseload, your rates, how clients are finding you, your website, your copy, and your goals.
I review everything before our session so I come prepared. I look at your practice from the outside, with fresh eyes, and I tell you what I see: where your framing is too broad, where you’re underselling specialized work, where the right client would land on your site and not realize you’re for them.
Then we get on Zoom for an hour, I explain my findings, and you walk away with a diagnosis and a treatment plan for your business.
Just like in therapy, we can’t and won’t fit the whole treatment into an hour.
But you’ll know exactly what’s going on and what strategic steps to take — no more guessing or throwing spaghetti (and money) at the wall — which is the part most therapists are missing.
What happened after their audits:
Hey therapist, I’m Allyson
Most marketing advice for therapists is tactical: post more on social media, run ads, optimize your Psychology Today profile, invest in SEO.
And tactics aren’t useless, but they only work if the foundation underneath them is solid.
Think of it this way: tactics are the coping skills. The foundation is the deeper therapeutic work. Coping skills aren’t bad, but you and I know they work a hell of a lot better when the deeper work is also being done.
That’s how I think about your practice. I’m not here to hand you a list of things to post, or a SEO checklist.
I’m here to figure out whether your practice is set up so that when the right person finds you, they immediately know you’re for them.
I’m also a therapist and a private practice owner myself. This means I understand why self-promotion feels antithetical to who we are, why niching down sounds like turning people away, and why most business advice feels like it was written for someone who … isn’t you.
I’ve sat where you’re sitting, and I’ve built what I’m helping you build.
Who is the business audit for?
This is for therapists (and prescribers) in private practice who want to fill their caseload with private-pay clients, raise their rates, or both.
Whether you’re just starting out, still building, or already full and ready to grow, the audit meets you where you are.
This is not for therapists looking for help with coaching businesses, courses, speaking engagements, CEU development, or anything outside of building a clinical practice.
I stay in my lane, and my lane is helping you build a therapy caseload at a rate that reflects the work you’re doing.
This is also not a “solve every problem in your practice in 60 minutes” call, and I won’t pretend like it is.
What we WILL do is figure out what’s really going on and what to prioritize first, so that whatever you do next is the right thing.
The business audit for therapists is $397.
When you buy, you’ll receive an automated email that contains two links: one to my calendar, and one to the pre-session questionnaire so that I can get a sense of what’s going on in your practice and come to our call prepared. You show up, we dig in, and you leave knowing exactly what to focus on.
What happens after the audit?
If it makes sense to keep working together after the audit, I’ll point you toward the right next step. For some people, this means putting changes into practice and coming back later. For others, it means getting set up with the right next paid step right away.
If it doesn’t make sense to keep working together, you still walk away knowing exactly what to focus on and why.
