→ Here, you’ll find marketing advice for therapists in private practice

I’m Allyson Clemmons, LCSW, LICSW. I’m a licensed therapist, a private practice owner, and a marketing consultant who works exclusively with therapists.

I opened my practice in 2019 as an insurance-based therapist. In 2022, I quit insurance entirely.

I raised my rate from an average of $89 to $400 and booked out both my weekly caseload and seasonal therapy groups, allowing me to earn $180k from my private practice in an average of just 10 client sessions per week.

I did this all remotely, while living in another country (I used to live in Greece and Albania, and now I live in sunny México).

And now, I don’t just enjoy the financial stability I’ve built in my own private practice, I’m passionate about showing the way for other therapists to book out their private pay caseloads at rates of $250 and above also.

In this blog, I write about the private practice business strategy that makes everything else in your practice work: getting clear on who you are and who you serve, pricing your services in a way that supports your life (not the other way around), building a referral network that sends you the right clients, and making the mental, emotional, and behavioral shift from “only clinician” to “clinician and business owner.”