Charge Premium Prices in Your Private Therapy Practice
Set fees that increase your profit margin and still serve your clients — without compromising your ethical standards as a therapist
Is it really unethical to raise rates as the owner of a cash-pay private therapy practice?
You KNOW the rates you currently charge aren’t sustainable for your practice, but you can’t stop the nagging question about whether charging premium fees is truly ethical, and that hesitation has kept you from taking the plunge.
When it comes to determining rates as a therapist in private practice, we’ve all heard the conventional wisdom before:
“It’s unethical to charge that much!”
“Check Psychology Today for average rates and charge that!”
“Charge what your supervisor used to charge!”
Therapist, I’m here to tell you...
It’s time to stop setting your fee based on what other people think and instead, determine your rates based on…
What’s actually ethical as a therapist
Your place in your local private practice market
What you need to not only survive, but thrive in your business and in your life
The truth is...
…there is nothing unethical about charging premium fees — especially if you know how and when to do it.
Inside this three-part mini course, we’ll analyze the ethics, psychology, and business strategy of setting premium fees for your practice.
Here’s how this will revolutionize your private practice...
Part One: Dispel your doubts around the ethical questions behind raising prices as a therapist so that you finally stop charging less than what you should be getting paid and instead, confidently charge a rate that pays you for the expert you are
Part Two: Position yourself strategically in your market, without falling into the trap of targeting people who “have more money” (which is a huge waste of time!)
Part Three: Implement rate increases confidently without causing harm or alienating your current clients
Who this is for…
Charge Premium Fees is FOR…
Therapists who take insurance but want to transition to more private pay clients (or completely out of network)
Practice owners who know they’re undercharging but feel guilty or anxious about raising rates
Therapists who've been stuck at the same fee for years because they aren’t sure how to navigate the ethics of fee-raising
Cash-pay practice owners who second-guess their rates when they see what others charge
Practice owners who are tired of financial stress affecting their clinical work
Therapists experiencing resentment toward sliding scale clients or feeling burned out from undercharging
Therapists who want to see fewer clients while making the same (or more) income
Who this is NOT for…
Charge Premium Fees is NOT for…
Therapists looking for a quick pricing formula on a spreadsheet
Therapists who expect to learn pricing without addressing their own money mindset
Practice owners who want someone else to tell them exactly what to charge
People looking for a magic formula to get rich quick in private practice
Therapist...
If you're struggling with:
Feeling nervous about charging more than your competitors
Wondering HOW to raise your rates without harming clients
Losing credibility as a caring therapist who also wants to make enough income to live comfortably
Then “Charge Premium Prices for Your Private Therapy Practice” is the shift you need to transition your practice into profitability.
You can join this in-depth exploration of ethics and strategy for only $47!
Hey therapist...
I’m Allyson. I’m a private practice marketing strategist for therapists, holistic healers, and wellness providers. I’m also a licensed mental health therapist and a private practice owner.
I show my clients how to fill their practices so that they can experience clocking off at 3pm, taking regular family vacations, and making bank from wherever they are. 🌎 I’ll show you how to bring in $200k a year in only 10 sessions a week (like I have!).
Ready to completely change your private practice experience — and your life?
Let’s go. 🚀