ALLYSON MARKETSA 3-part mini-course
YOUR PATH TO PRIVATE PAY
Drop insurance and fill your caseload without taking years to fully book out your private pay therapy practice
Coming November 10, 2026
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Your Path to Private Pay
✳︎ Your Path to Private Pay
Being an insurance-based therapist in private practice just isn’t worth it anymore…
Let’s face it: insurance has been paying you the same $95 a session for years now, leaving you pressured to see 20, 25, or 30 clients a week to meet your income goals. Meanwhile, your grocery bill and the cost to fill your gas tank keep climbing. That’s not what you had in mind when you went into private practice.
Your income depends on insurance authorization approvals and documentation deadlines, so an afternoon that should be yours goes to paperwork and being on hold instead, chasing money for work you already did.
And because insurance pays so little per session, your schedule isn’t really yours to set. When back-to-school busyness or the holidays bring a wave of new referrals, you take all of them because you already know the summer slump is coming when referrals dry up and your income dips. That means the vacation you wanted to take or the lighter week around the holidays gets put off until “next year”, because turning down income now feels like a risk you can’t afford later.
But even if you’re ready to transition to private pay, like, yesterday, it’s important that you know a few things about that process before you do…
Hey therapist, I’m Allyson
In case we haven’t met, I’m Allyson. I’m a licensed therapist and private practice owner, and I help other therapists market their practices so they can fill their caseloads with right-fit private-pay clients.
I opened my practice in 2019 as an insurance-based therapist. In 2022, I dropped insurance entirely, raised my rate to $250 and eventually up to $400, and booked out both my weekly caseload and seasonal therapy groups, allowing me to earn $180k from my private practice with an average of 10 client sessions per week.
I did this all remotely, while living in another country (I used to live in Greece and Albania, and now I live in Mexico).
And now, I don’t just enjoy the financial stability I’ve built in my own private practice, I’m passionate about showing the way for other therapists to book out their private pay caseloads at rates of $250 and above also.
But I didn’t get there by doing more of what I had been taught to do as an insurance-based therapist…
Most therapists are taught to build their practices around principles that make complete sense on the surface…
You have skills to support many types of clients, so you avoid niching down too much to stay available to the most people possible.
You offer sliding-scale or lower-fee sessions so you can attract as many clients as possible.
You expect your reputation to do the marketing for you, because being an excellent therapist should lead to word-of-mouth referrals.
You build relationships with other therapists so referrals will continue even after you stop accepting insurance.
These concepts aren’t wrong, but unfortunately, they don’t translate when you’re ready to make the leap to private pay.
In fact, following this type of advice can keep you in transition mode for years while you slowly build a private pay caseload.
But with a different approach, you could be building a part-time caseload that brings in full-time income within 12 months or less.
Here’s why this kind of standard advice is counterproductive when it comes to transitioning to private pay…
Low fees still require you to see 20+ clients a week, and raising your rate later means marketing to a new population from scratch…
Saying yes to everyone makes you look interchangeable with the insurance therapist that charges a $20 copay, just more expensive…
A reputation that does your marketing for you can take a decade or more to build…
Referral marketing and networking only works consistently and predictably when your marketing is narrow and specific, and when the right relationships are built strategically — without those prerequisites, referrals trickle in slowly, if at all…
Therapist, you don’t have to charge low rates, say yes to everyone, or wait YEARS to have a thriving, profitable private-pay therapy practice.
Your Path to Private Pay
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Your Path to Private Pay \
That’s why I created
Your Path to Private-Pay
Drop insurance and fill your caseload without taking years to fully book out your private-pay therapy practice.
In this $47 mini-course, you’ll:
Discover the exact messaging that attracts clients willing to pay higher prices for therapy even when insurance isn’t an option
Learn what STOPS clients from paying out of pocket for therapy (hint: it’s the LAST thing you would expect)
Learn how to leave insurance networks the intentional, ethical way, with real scripts for giving both insurance companies AND your clients proper notice
→ For the first time ever, I’m breaking down the exact steps I took to move my own therapy practice from insurance-based to private pay, and I’m adding in all of the insight I’ve gained from supporting my own clients in their transition as well.
Here’s the course breakdown:
Part 1: Get Private Pay Clients to Choose You (valued at $247)
When you’re ready for great-fit clients to choose you as a therapist without batting an eye at your full fee, the messaging you choose matters.
In this module I’ll show you how to become so memorable that the question of whether or not you’re a right fit to help potential clients (and be the one referral sources refer to) disappears entirely — along with any hesitancy a new client may feel about the value of working with you out of pocket.
Part 2: Make a Plan to Leave Insurance Ethically (valued at $147)
Losing clients that matter to you is the last thing you want — even when you’re finally ready to leave insurance, make more money, and serve clients who are able to pay your full fee.
That’s why choosing which insurance panel to leave, and when, makes a difference.
This module walks you through how to transition away from insurance in a way that supports your clients, protects your practice, and gives clients clear options for continuing care.
While there aren’t any guarantees that every client will be ready to pay your full price, you can make the transition more seamless using this framework for transitioning away from insurance panels.
Part 3: Plan Your Insurance-to-Private-Pay Income Transition (valued at $197)
Crossing your fingers and biting the bullet isn’t a strategy, and if that’s how you approach transitioning to private pay, there’s a good chance you’ll be left with few clients and slow growth — which is the opposite of the results you want.
In this module, I show you exactly how I transitioned away from insurance and the steps I would never skip, now that I’m on the other side.
Rather than telling you what to do during your transition, I give you guidelines for making decisions that support your practice so that you’ll be able to hand craft a transition to private pay without guessing at the best plan. Every therapist and practice is different, which is why looking at each step through a practical lens is exactly what you need to replace your insurance-based income.
In addition to the three video modules inside Your Path to Private Pay, you’ll also get the Insurance Exit Bundle (valued at $147)…
This bundle includes three practical tools to help you move from “I think I’m ready to leave insurance” to a thoughtful, financially informed, ethically communicated plan.
Insurance Exit Checklist: to help you decide which panel to leave first, choose a timeline that works for your practice, and map out the steps before you give notice.
Income Transition Plan: to help you see the revenue you currently bring in from insurance, identify what would need to change as you transition, and make a plan that fits your financial needs.
Client and insurance notice scripts: Communicate your transition off insurance panels clearly, professionally, and ethically to both insurance companies and your current clients.
If leaving insurance has stayed on your “someday” list because you don’t know where to begin, this is your first step.
If you run your own therapy practice and you’re DONE with the hassle of insurance, but you aren’t sure how to leave without losing clients — or how to replace income as you set rates insurance won’t fully cover — this is your next step.
Your Path to Private Pay includes all of the resources to plan your insurance exit and is valued at $738, but right now, you can buy and get access when the mini-course drops on November 10 for only $27.
You’ll leave with the strategy, language, and plan to start building a private pay therapy practice without resigning yourself to a transition that takes years.
Questions? Answers.
Who is this mini-course for?
Your Path to Private Pay is for therapists in private practice who want to stop taking (or rely less on) insurance and build a practice that attracts more private-pay clients.
It’s a good fit if you’re considering leaving one or more insurance panels, building a hybrid practice, or trying to understand why your current marketing may not be bringing in the private-pay clients you want.
You don’t have to be ready to leave every insurance panel. The course will help you think through a gradual transition, a hybrid practice, or a fuller move toward private pay.
Is Your Path to Private Pay only for therapists in the United States?
Your Path to Private Pay was created primarily for therapists practicing in the United States.
The material on private-pay messaging in Module 1 may still be useful if you practice in another country.
However, the sections on insurance panels, insurance contracts, client notification, Good Faith Estimates, Superbills, out-of-network benefits, and related ethical and operational considerations are specific to the United States.
Does this mini-course include 1-1 support?
No. Your Path to Private Pay is a self-paced course and does not include one-to-one support, individualized feedback, clinical supervision, legal advice, contract review, or personalized business consulting.
The course does include workbooks, planning tools, templates, and the Insurance Exit Toolkit so you can apply the material directly to your own practice.
This is one of my lower-cost, self-guided offers. If you want individualized support around your specific practice, market, pricing, positioning, or transition plan, consider buying a Business Audit.
Where is the mini-course hosted?
Your Path to Private Pay is housed inside a private Telegram group.
After you enroll, you’ll receive instructions for joining the group where you’ll access the course lessons, workbooks, templates, and tools. You’ll need a free Telegram account, which you can use on your phone, tablet, or computer.
What’s the difference between this mini-course and Charge Premium Prices?
Your Path to Private Pay teaches you how private-pay clients choose a therapist differently, how to prepare for an ethical insurance exit, and how to plan for the income transition.
Charge Premium Prices goes deeper into working through the ethical questions of private pay.
Will this mini-course teach me how to market?
Not exactly.
Your Path to Private Pay will help you understand how private-pay clients choose a therapist differently from insurance-based clients, what needs to change in your messaging and positioning when you want to attract more private-pay clients, and why a private-pay transition often requires a different business model.
You’ll learn how to think about your niche, your website messaging, your rate, your insurance participation, and your income transition through a private-pay lens.
But this is not a comprehensive, step-by-step marketing system that teaches you what to write on your website or directory listing, how to optimize SEO, or how to fill your caseload by a specific date.
This is the course to take when you want to understand what needs to change before you invest time, money, or energy into marketing your practice more aggressively. It gives you the foundation and direction for building a more private-pay-friendly practice.
What are my next steps after Your Path to Private Pay?
Your Path to Private Pay is designed to help you understand what needs to change to build a more private-pay-friendly practice, make a thoughtful plan for relying less on insurance, and prepare for the financial and ethical realities of that transition.
By the end of the course, you’ll have more clarity about your practice model, your private-pay goals, your insurance transition plan, and the gaps you need to address in your messaging and marketing.
When you’re ready to go deeper into positioning your practice, clarifying your message, and attracting more of the right private-pay clients, Positioned for Profit is the next logical step. It gives you more comprehensive support for turning those insights into a clear, compelling private-pay marketing foundation.
Optional: If you want individualized support after you go through Your Path to Private Pay, the Business Audit for Therapists ($397) gives you a 1-1 strategic look at your current practice.
During the audit, we’ll look at what is bringing inquiries into your practice now, what your goals are, and what changes may make sense based on your market, pricing, capacity, goals, and starting point.
The Business Audit is optional. It is not required to benefit from this course or to move into Positioned for Profit.
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