The $100k Practice
The Profitable Practice Method for Therapists Here to Make $100k/Year in 10 Hours/Week (or Less!)
Welcome to my corner of the internet, therapist!
Here, we embrace one VERY important (and apparently controversial!) ideal…
YOU — as a specialized therapist with half the alphabet after your name — should be PAID and paid WELL in your private practice.
Who am I to take such a bold (and I’d argue, healthy!) stance about how much money you should be making as a therapist with your own private practice?
If we haven’t met yet, I’m Allyson...
I’m an American licensed therapist living in Mexico (and Europe before that!) living the digital nomad life, and my private practice defies the typical outcomes for schedule, income, location, and time freedom for therapists.
It is my NORMAL to average 10 client sessions per week and still make over $125k/year (and on track for $150k+ in 2025!).
And it’s NOT by chance, luck, or by being licensed in 15 states.
In fact, what has led me to profit margins THIS high isn’t a mystery at all, and I’m about to show you exactly what makes the results in my practice attainable.
When my clients come to work 1:1 with me, here’s what I see…
The therapists I work with have spent several years and big bucks on their education and clinical trainings — your specialization is your superpower and your clients are getting insane results when they work with you…
You care deeply about your clients, the work of therapy, but you are struggling to master the art of marketing (inquiries aren’t flowing easily, and while you have some committed clients, you still struggle with the idea of raising prices and keeping a full caseload) …
And, all of my clients have been around the marketing block a time or two: you have a website, you’ve mailed out flyers to doctors, and you brought cookies to that physical therapist’s office… and other coaching programs have had little to know impact on your bottom line…
…so why the heck isn’t your schedule full of cash-paying clients who are ready to do the work of therapy with you? Why isn’t your practice PROFITABLE yet?
After reviewing dozens of therapists' marketing strategies and copy, I’m here to tell you that there are GOOD REASONS why your efforts haven’t hit the mark yet….
1. Acknowledging pain points in your marketing isn’t enough.
Future clients need to see that you’re not just another therapist who understands their struggle – they need evidence that you can actually guide them from where they are to where they want to be.
So while empathy matters, empathy alone (by acknowledging a client’s needs or pain) doesn't create trust and confidence in your ability to help. In fact, recognizing a client’s pain without showing that YOU are the expert to help them – that leaves clients wondering what they are paying for.
2. Most therapists don’t have a clear strategy for how their clients will find them.
The profitable practice owner needs a diverse visibility method, especially as a virtual therapist who is licensed in multiple states.
Therapy marketing has fundamentally changed since the pandemic: the old SEO methods of relying on blog posts and keywords to drive Google traffic simply don't work like they used to.
Competition has intensified dramatically as nearly ALL of us practice online, which means competition is now state-wide, and no longer confined to a 15-mile radius!
This means that profitable private practice owners understand that sustainable growth comes from BOTH strategic professional relationships and digital marketing methods. By doing so, they’re able to algorithm-proof their marketing.
This isn’t about attending large networking events or collecting business cards. It IS about creating a word-of-mouth referral ecosystem.
3. If it’s not easy to sign up for sessions, clients move on FAST.
The profitable practice owner needs a straightforward customer journey: the path of finding you to meeting with you for the first therapy session has to be crystal clear and easy to follow.
People seeking therapy are already overwhelmed and don’t have the mental bandwidth for a complicated or confusing process.
When the journey from “I need help” to actually meeting with you for an intake session involves confusion, weeks of delays, or uncertainty, potential clients simply won’t follow through.
By now, you’re probably realizing the uncomfortable truth…
Being a Great Therapist doesn’t equate to becoming a Profitable Practice Owner.
While being a great therapist is crucial, it's only ONE necessary part of growing your practice.
The other necessary parts are in play (and either working for you or against you) BEFORE a client even contacts you for an initial appointment!
Therapist, the three areas of marketing I help my clients master aren’t just nice-to-have strategies – they’re non-negotiables for building a sustainable, profitable practice.
HERE IS WHAT HAPPENED WHEN I IMPLEMENTED THESE SAME STRATEGIES I TEACH YOU…
Dropped insurance and raised my rates from an average of $89 to $400 per hour — when your copy positions you as the expert solution, clients see the value
Stopped offering free consult calls, yet I still have a full caseload and inquiries while I sleep — your optimized service pages do the selling for you
Celebrated my highest income month in private practice: $17,525 — this is possible when you attract clients who are ready to invest
Consistently fill (even overfill!) my seasonal group therapy spots, year after year — targeted copy attracts the right people
Work remotely from all over the world — I live in Mexico (and Europe before that!) — virtual networking and SEO make location independence possible
Here's exactly how we’ll shift your marketing to build your own 100K Practice...
In this 6-month program, I work directly with you one-on-one to build every component of your profitable practice systematically from start to finish.
Unlike most programs that leave you to figure out implementation on your own, or that sticks you in a group program to implement what you learn “the best you can” with inconsistent results, The 100K Practice gives you a complete roadmap with built-in accountability to help you get the best results.
The 100k Practice’s 6-Month Schedule…
Months 1-4: Website service page development & SEO implementation
We edit your website’s service pages so that they are set up to actually convert visitors into paying clients by speaking directly to your ideal client’s experience and desires, and by positioning YOU as their solution.
What’s included:
Monthly strategy sessions with detailed homework lists
Access to my comprehensive copywriting course (Attraction Marketing Unlocked)
Professional copy review and optimization
Website implementation guidance
Complete local SEO optimization
The result: Up to 4 fully optimized, professional service pages that work around the clock to attract your ideal clients – with new client inquiries starting as early as month 2.
(Additional service pages available for an extra fee if you want to target more specialties or client types – please inquire for details.)
Month 5: Customer journey optimization
Now that we know clients are more likely to want your services when they find you after revising the contents of your website, we turn our attention to the most crucial part of getting people over the threshold: from interested in therapy to becoming YOUR paying clients.
What’s included: Complete conversion optimization strategy and streamlined booking system setup.
The result: A seamless client journey from landing on your website to attending a first (paid!) appointment. No free consults necessary.
Month 6: Networking & relationship building
We work to build your referral ecosystem with professionals who serve your ideal clients.
What’s included: Personalized networking strategy that makes sense for your particular location and ideal client.
The result: A sustainable referral network that complements your SEO, setting your practice up for multiple streams of new clients. (Bonus: word-of-mouth referrals are 5x more likely to convert than paid ads!)
My marketing methods are THE reason I've been able to scale my private practice while working part-time hours – and this is why I created The 100K Practice: so that other mental health professionals can create a private practice business model that serves others AND makes a profitable income.
Here’s what The 100K Practice includes:
Complete audit + edits of your website and marketing materials – Up to 4 fully optimized service pages with professional copy reviews that optimize your digital presence to attract your right-fit therapy clients (valued at $997 per page)
M-F “therapy marketer in your pocket” business support – Direct access to me in Telegram – a free, encrypted app similar to WhatsApp – for questions, guidance, and troubleshooting (text me anytime and get my response in 24 business hours) throughout your 6-month program (valued at $12,000)
Private monthly marketing strategy sessions – Six 30-minute private Zoom sessions with detailed homework lists and customized action plans so that you never wonder what to do next (valued at $3,564)
Access to my core signature offer suite – Including my comprehensive copywriting course "Attraction Marketing Unlocked" and all my proven systems (valued at $1,711)
Local (city + state if in the US) SEO strategy and implementation – Complete optimization of your 4 service pages to maximize your visibility and ranking potential, all done for you by my team (valued at $13,500)
The full value of support, knowledge, and done-for-you services you’ll receive during your six months working together in The 100k Practice is valued at $37,757… but that's NOT what you'll pay!
Currently, I’m offering a limited number of spots inside The 100k Practice for only $7,500 (interest-free payment plans are available)
Scaling my practice became not only possible, but inevitable when I focused on these changes...
Take complex therapist language, like "attachment style" and translate it into clear, relatable language that clients immediately understand and see the value in. (This is what we do in months 1-4 with your service page copy)
Create trust through my marketing content alone — no need to rely on free consult/intro calls. (Your optimized pages do the selling for you)
Use proven SEO methods to rank on page 1 of Google in several major American cities. (That’s the local SEO optimization)
Stick to my policies and say no to what didn't serve me (like taking on clients I'm not a good fit for!). (When your copy speaks to your ideal client, you attract better matches)
Build solid referral relationships — even from across the world! (Month 6 networking strategy works virtually)
Speak directly to the client who is a great match and is ready and excited to do the therapy work. (No more tire-kickers or people who “aren't ready”)
Streamline the customer journey for new and ongoing clients. (Month 5 focuses entirely on this)
Other coaching programs for therapists simply don’t make the cut
(#sorrynotsorry)
Here’s what I've noticed: every other coaching program for marketing out there has two problems that occur simultaneously…
They don't teach enough (when it comes to deeply understanding your niche and writing content, for example)
They throw in too many other aspects of building and scaling your business before you’re ready (leaving you overwhelmed and too busy to ever truly move the needle to gain new clients)
And to top it off, if you’ve spent time in group programs and memberships with limited 1:1 support, then you’ve been missing a third crucial element to impacting the bottom line of your business.
And it’s this:
Your practice isn’t like everyone else’s practice.
Even as a therapist, the ideal clients, location, specialties, philosophy, therapy values, even your personality — all of it is unique to you — it’s what makes YOUR practice different — which means cookie-cutter marketing programs don’t touch the specific issues that would help you grow your business revenue.
That's exactly why I created The 100K Practice.
This is the ONLY comprehensive private practice marketing system that addresses every essential component specifically for therapists AND customizes everything to YOUR unique practice.
Here’s what makes working with me in The 100K Practice different:
No group calls or generic advice — Copywriting, SEO, networking, and client onboarding – it’s ALL customized to your specific practice, expertise, location, and ideal clients
Real accountability set up to get you fast results — When you work, this program works. My top tier clients who complete updates to their service pages on time typically see an increase in inquiries in the first 30 days after ONE optimized service page is complete on their website.
Complete implementation support — After each monthly session, I’ll provide you with a calendar, checklists, and automated email reminders to keep you on track so that you’re not left wondering, “What do I do next?”
Direct access to your coach — You’ll get your questions answered right away inside Telegram with me — not a team member, and not on a call with 30 other therapists
The 100K practice is unique because it allows you to have a therapy marketer (but one who understands ethical boundaries and HIPAA in ways most marketers don’t!) directly in your back pocket.
Here’s what we’re NOT doing in The 100k Practice…
We aren’t working through “mindset blocks” around growing your practice’s revenue — my clients KNOW they just need the right in-depth marketing support to make their practice more profitable and they are READY to show up to make that happen
We aren’t doing everything under the sun (making courses, creating intensive programs, hiring new therapists, developing new streams of income, etc.) — we are FOCUSED on getting your private practice profitable through the foundational aspects of your marketing — then and ONLY then are you ready to add in something new.
You aren’t spending (wasting) time blogging until your eyeballs melt, or endlessly posting reels on social media!
You aren’t going to network with just anyone — we will strategically find the best people and places that make logical sense to grow your ecosystem of referrals with. No more canvasing every shop or store on the street with your business cards hoping for a few new clients here and there that may or may not be a good fit to work with you.
Building a $100K+ practice for myself didn’t happen by accident or because I got lucky.
It became profitable because I created a complete system for my practice that addressed every piece of the marketing puzzle.
Therapist, this level of freedom and fulfillment is available to you, too...
This program goes in-depth like never before into the copywriting and SEO methods that NO ONE in our industry teaches (believe me, I know because I've looked!) and all of the methods you’ll use are backed by data, numbers, logic, and strategy — no fluff content or kid gloves here.
Ready to move the bottom line for your business inside The 100K Practice?
Here’s how you know you’re the right fit to work with me:
You’re a qualified therapist with a specialty who gets great results for their clients — and you know because your clients come back to you and even send others to you as well.
You’re aware that your marketing misses the mark in some areas and you’re not afraid to take a deep look into what you need to do to change it.
You’re ready to prioritize and commit weekly time (5-10 hours per week) for these six months to shift your copy, overall marketing strategies, and client experience to build a profitable practice.
You’ve been looking for a coach that is in the trenches WITH you, and you’re not afraid to learn what’s NOT working marketing-wise in your practice. Rather than hoping that small changes will get you big results, you’re ready to put on your Big Girl Pants to see and fix the problem areas we uncover together.
Here’s what you can expect from me as your coach…
I’m not the type of business coach who will tell you what you want to hear, or tell you there's nothing to change or improve. If you're not at the 6+ figure mark as a solo practice owner, I can assure you that there's plenty to improve — but you won’t face it alone.
In the 100K practice, we’ll work side-by-side to identify the specific gaps preventing you from scaling your practice.
Together, we’ll transform your practice from insurance-dependent or low-fee into an exclusively private-pay specialty practice that is set up to generate predictable 6-figure income while working what most people consider part-time hours.
What other therapists are saying…
(please note: all testimonials are confidential and therefore do not include identifying information)
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"Whatever your business needs are, Allyson has you in covered in private practice. She understands the needs of a private practice owner (especially if you are self-pay and need a solid marketing strategy) and has the expertise to guide you. If you've tried other courses or programs and you didn't get what you were looking for, you probably need individualized help from someone who has a successfully built a strong practice herself. Getting 1:1 help is a game changer."
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“Allyson is a true professional when it comes to business marketing for therapists. She has a really good understanding of all the things we were never taught during our therapy training when it comes to private practice these days. Such as: Website design, SEO, keywords, and creating a directory profile that really speaks to the clients you really want to attract and work with. This is because Allyson a is a self made woman when it comes to these areas of private practice. Allyson has walked this walk to talk this talk.”
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“This was then a perfect time a to get some 1:1 support to make more improvements to my online marketing strategy, and getting that support from Allyson was amazing and built beautifully on the program she created. She is able to teach strategy in a way that is clear, useful, and 20x better than trying to learn it on your own; she can take you through your own examples of web content and help you analyze them with concrete changes to make, for instance. She has great insight into the therapy world and knows how to help you find your ideal clients. You probably need some personalized help with your marketing, and if you do, Allyson is the person you want!”
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“She helped me articulate everything very clearly, being so specific and intentional. Before on my website it was a big foggy, general, with some jargon. Now each sentence can make you instantly picture something relatable. That's her superpower ! Because let's be honest: marketing is a not a hobby, it's a job with actual skills and this is not ours as therapists. I would end up so frustrated after an online course because yes I managed to do some nice improvements and even have results but I knew it could go further... Allyson will be doing just that for your business: taking it to the next level without having to spend all nights on a marketing course and learn to DIY everything while hoping for the best. You get a real insight from someone who's experienced, well skilled and cherry on the cake: lovely and very nice. I can't recommend her enough, you will not be disappointed to go for it, trust me :) THANK YOU again Allyson !”
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“I had a bit of a lightbulb moment in realizing that I have more control over reaching my ideal clients than I previously did! I realized that I can learn whatever I need to to improve my marketing strategy and then implement it. I also realized how beneficial it is to work with someone 1:1 and get hyper-personalized support to me.”
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“I was the kind of person that I thought that if I watched a lot of free trainings on business topics could do it all by myself. I was mistaken, because although I did create a website and did my instagram and created my company, I was not focused enough, was not niched down enough and Allyson was able to see that clearly from the beginning! She gave me simple tools that I could implement immediately after our session that helped me so much not only in regards to the verbiage and design of my website but also regarding my confidence and direction of my business. I left feeling like I have a clearer vision and know what I'm doing. 1000% recommend!”
FAQs
frequently asked questions
Who is this for?
The $100k Practice is for niched therapists who are having great outcomes for their current clients, and who are also committed to increasing the profitability of their practice (you’re ready to make more money).
This program is for therapists of all kinds (mental health, physical therapists, massage therapists, etc), holistic healers (reiki, RFT, RTT, etc.), and wellness providers (health coaches, etc.).
How much does the program cost?
In total, the program is valued at $37,757 USD, but that’s nowhere near what you’ll pay. The cost is $7,500 USD for 6 months of 1-1 mentorship (M-F text access and monthly calls), full website content rewrites (unheard of in our industry!), SEO strategy, and lifetime access to my core signature offers.
Is there a payment plan?
Yes! You have the option of two payments of $3,750, or six monthly payments of $1,250. I don't charge interest.
If neither of these work for you, please DM me on Facebook or Instagram, or email me at hello@allysonclemmons.com and we’ll work something out.
Is there a guarantee?
I don't offer money back guarantees. However, if you follow my system exactly as taught, complete all assignments on time, and implement my feedback, but still aren’t seeing inquiries by month 4, I’ll provide additional support until you do.
How do I know if my practice needs are the right fit for this program?
If these sound like you, we are a great fit to work together:
Your website isn’t converting visitors into inquiries — people visit your site but don’t reach out to schedule
The clients you do attract aren’t ideal — they cancel last minute, need low fees, aren’t ready for therapy, or drop out early
Your current policies are costing you money — inconsistent rates, loose cancellation policies, or unclear boundaries are preventing you from operating like the premium practice you want to be
You don’t have consistent marketing systems — you rely on referrals or directories but don't have predictable ways to attract new clients
You’re ready to raise your rates but don't know how to attract clients who will pay those rates
When do I start seeing results?
Since various factors impact every business that I as your coach am not in control of, I cannot guarantee any results while in my program. However, typical outcomes from my clients include seeing increased inquiries within thirty days of their first fully optimized service page going live.
What if I don’t have time to do the work?
It’s important that my clients have a minimum of 5 hours per week consistently to commit to this program.
You’ll spend your time in this program doing the following each week:
Consuming course material that prepares your for our work together
Writing service page drafts and meeting deadlines each month to complete writing and implementing feedback after your writing has been reviewed
Updating systems that make a more positive experience for your clients
Following through to connect with other professionals to create your referral ecosystem
Bringing your questions and ideas for feedback to me inside Telegram
This program is done WITH you, which means failure to complete work or implement feedback creates a bottleneck that keeps ME from helping YOUR business to increase its revenue.
If you can’t commit to roughly 15-20 hours per month for homework and implementation, this program isn’t for you right now.
All participants that don’t submit “homework” on time, forfeit my copy review and optimization for that month — we’ll move on to the next month’s work to keep the program on track.
Do you help with paid advertising?
While I love paid ads and sometimes use them in my own practice, The $100k Practice focuses on organic marketing strategies (SEO, networking, conversion optimization). It is my hope to include paid ads as an add-on service in the future.
Do you use templates or swipe files for copy?
Never.
Template copy makes you blend in with the competition because it sounds generic, vague, and it fails to position you as the expert solution your ideal clients are looking for.
While I have a strategic framework that guides my copywriting process, every service page you create and I edit is done so specifically for YOUR practice and YOUR ideal client.
How is your copywriting approach different from other marketing programs or copywriting programs?
Most programs teach basic advice like “have a niche” and “talk about pain points,” but I go much deeper than that.
My copy is much more specific than anything else in the industry (I know because I’ve looked!). I don’t talk about generic symptoms, generic therapy skills, or generic outcomes. I go into a level of detail and specificity that is unlike anything else out there. This specificity is what has helped me fill my caseload with ideal clients — even without screening tools like free consult calls.
The combination of selling the right outcomes, targeting the right level of care, and being incredibly specific is what makes clients show up paying your fee, doing the work, and seeing results — not just understanding their struggle by talking about “pain points” in your marketing.
I’m already charging premium rates but my calendar isn’t full. Will this help?
Absolutely. Many therapists have the confidence to charge well, but struggle with the marketing systems to consistently attract ideal clients who pay their rates. This program is perfect for that gap.
I am European and therapy pricing is different here. Will this program work for me?
Yes! The purpose of this program is to support you in developing the marketing skills that will sustain and scale your practice, regardless of the language you speak or the rates you charge. You are under no obligation or pressure to raise your rates. Therapy pricing is different everywhere; marketing strategy is not.
I don’t provide therapy in English. Will this program work for me?
Yes. The copy you'll send to me can be filtered through Google Translate so that I can read it and make corrections. I will then send it back to you and you can translate it into your native language. The concept and strategy of copy that converts is the same — no matter the language!
I have a question that isn’t answered on the sales page.
Please email me at hello@allysonclemmons.com, or private message me on Facebook or Instagram.
Therapist, it’s time for a completely new experience in your practice — and in your life.
Let’s go.
Find me on the ‘gram…
