What Course or Program Is Right For You?
My courses and programs are intentionally built for different stages of private practice — from therapists who are just getting started in the private pay business model, to therapists whose clients already pay privately for their services and who want more of those clients to find them.
The prices of my courses and programs range widely. Not every course/program is for every therapist. And, every course/program does a different job.
Please read through the descriptions and choose the one that sounds most like what you’ve seen in your practice over the last 6-12 months.
Your Path to Private Pay
You’re a good fit for Your Path to Private Pay if you still see clients through insurance, or a platform like Alma or Headway, and you want to plan your insurance exit ethically and intentionally.
Coming October 2026 | $47
Charge Premium Prices
You’re a good fit for Charge Premium Prices if your private pay price is below the typical rate for therapists in your area, and you want to raise your rates but aren’t sure how to do it ethically.
Instant access | $47
Positioned for Profit
You’re a good fit for Positioned for Profit if your marketing efforts haven’t consistently resulted in new client bookings.
This could look like: getting traffic to your website or directory listings that doesn’t convert, clients saying your price is too high or ghosting after inquiring, or having conversations with potential referral sources that don’t result in referred clients.
P4P is about clarifying who you’re the best fit for, taking the invisible friction out of your client booking process, and successfully networking with non-therapist professionals who encounter your ideal client when they need your services.
Instant access | $1,250
Attraction Marketing Unlocked
You’re a good fit for Attraction Marketing Unlocked if you’re getting consistent inquiries for your specialty and you want to bring in clients who find you through Google ads or search results (AKA: “cold traffic”) rather than relying on word-of-mouth referrals.
That might look like: your new clients book an intake only after a free consultation call, and you want to stop offering those calls, or offer far fewer of them.
Or it might mean you’re planning to run ads or hire an SEO agency, and you want to do all you can to make sure your digital marketing is pulling in the right-fit clients.
AMU teaches you to prepare your whole website, from your homepage to individual service pages, so that visitors who arrive from an ad or a Google or AI search result can book with you without a free consultation call, whatever your price is.
Note: AMU does not include SEO/AEO/GEO.
AMU’s update is coming soon
$1,497
The $100k Practice Group Program
The $100k Practice is a 6-month group program that takes you through both Positioned for Profit and Attraction Marketing Unlocked, with group support while you make the changes in your own practice.
It covers the same material as the two courses, over a longer timeline, with other therapists working on the same steps alongside you.
Projected start: Dec 2026 or Jan 2027. Join the waitlist to be the first to hear when it opens.
$3,500 for the first 3 spots
The Profit-Ready Practice
(Done-For-You)
The Profit-Ready Practice is a done-for-you digital marketing service: I write your website copy, build your Squarespace website (including colors, fonts, and photos), set up your SEO, and monitor the site’s technical performance for 90 days after it goes live.
The Profit-Ready Practice is NOT coaching or teaching. I do the writing and building FOR you, and you review and approve the work at a few set points along the way.
The Profit-Ready Practice is for therapists who already have proof that their ideal clients can and will pay for the services their website will be built around, whether or not their caseload is full right now.
Next opening: February 2027
3 spots/year | $20,000
Business Audit for Therapists
Many therapists start with a Business Audit because the audit shows you an overview of where your practice stands and what you need to change or implement to reach your income goals.
We meet 1-1 for 60-minutes on Zoom. I look at your practice as a whole, including your niche, your messaging, your website, your price, and where your clients come from, and tell you which problems to fix first.
The Business Audit is diagnostic, which means it tells you what to fix and in what order, rather than giving you a complete plan for starting and growing a practice.
The audit also gives you a good idea of how I work, the way I think, and my strategies for growing a private practice — before you choose a longer and more expensive program or course.
Instant access | $397
